“Remember somewhere the sun is shining” sang Chet Baker. It was certainly shining in Chicago last Thursday for Content Jam. The event, organised by our friends at Orbit Media and sponsored by our friends at SEMrush, was attended by over 300 enthusiastic content marketers. We were privileged to listen to a great set of speakers including Robert Rose, Ardath Albee, Brian Fanzo, Ian Lurie, Andy Crestodina and others, who provided ideas and inspiration in equal measure.
View from the Gleacher Center venue
I originally intended to write a short review of the event but I found myself making so many pages and pages of notes that I decided to list the key points and ideas. Here is my take from the event.
- Content shock is real. For those that don’t believe in content shock, consider this. If you search for “How to drive more