I admit I have a love-hate relationship with interactive content. Yes, we live in a world of content overload and interactive content is one way marketers can try to stand out. However, in the same way Word doesn’t make you a writer, easy to use tools don’t make you an interactive designer. The world is increasingly littered with quizzes, flipcards, clickable images and 360 videos just because they are easy to produce but no one shares or engages with this content. On the other hand there are some fantastic interactive examples. This month I have picked out twenty examples that really resonated with their audience.
I have grouped these twenty examples into four broad categories as follows:
- Calculators and interactive tools
- Interactive sliders, timelines and images
- Interactive and 360 Video
Quizzes have long been a favourite engagement tool, particularly on Facebook with some quizzes gaining over 2m shares. …