The earliest recorded examples of Fake News go back to the ancient Egyptians in the 13th century (probably something about how they didn’t know who built the pyramids either). The recent interest in Fake News was sparked by the election of Donald Trump in November 2016. Prior to the election there were relatively few articles about Fake News, afterwards, as evidenced by the number of Google searches and social engagement, there was an explosion in articles and in public interest in Fake News.
In this post, we take a look at the articles discussing Fake News, examine whether we could have predicted there would be such overwhelming interest, and set out some key takeaways to consider when looking at content trends.
Immediately after the 2016 US presidential election, Buzzfeed researchers discovered that the top 20 Fake News stories about the election received more social engagement on Facebook than the …