Evergreen content is a key part of any content strategy. It is the content that consistently drives traffic, shares and links to your site.
In this post we look at:
- What is evergreen content
- The benefits of evergreen content
- How to find good examples of evergreen content
- Tips on creating evergreen content
What Is Evergreen Content?
Evergreen content has been defined as content that stays relevant long past its publication date. It takes its name from the evergreen tree because they retain their leaves throughout the seasons. Most content is relevant for a short period of time and while it may gain significant attention, the interest in the article declines quite quickly. By contrast evergreen content tends to read and shared consistently over time. Evergreen content continues to be read, shared and linked to consistently over time.Click To Tweet
Content that stays relevant over time tends to include formats …