Facebook announced on Wednesday last week that it planned to make a series of changes to its news feed algorithm so that it will more favorably promote content posted by friends and family rather than publishers. The company said that content posted by publishers will show up less prominently in news feeds, resulting in ‘significantly less traffic’ to these publishers. This will be a concern for publishers and content marketers.
We decided to have a look at the Facebook share data and trends over the last year. This will establish a baseline to review future numbers and trends following the upcoming changes. We reviewed 25m Facebook posts published by the top 10,000 publishers over the last year. Note: all charts below are based on this data.
What we found might surprise you and make you rethink your strategy.
Average Total Shares
Over the last year there has been small increase …