What content do Facebook audiences love to share, like and comment on?
To answer this question we reviewed two billion articles and Facebook posts that were published this year. We set out our findings below, including:
- The content (articles, videos and blog posts) that were most shared on Facebook
- The viral Facebook posts that gained the most engagement
- Expert reflections on the findings and the lessons for content marketers
Reality check for the rest of us: These top articles and posts were exceptional outliers and we cannot expect to replicate their success. However, we can learn from them to gain deeper insights into the kinds of content that engages Facebook audiences. In this post we discuss the implications for content creators with commentary from marketing and publishing experts.
The two tables below show the most shared content on Facebook and the top viral Facebook posts this year. The links to …