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Competitor Intelligence

Your competitors’ secrets are just a click away. Discover what works and what fails so you can optimize your marketing activity.

Analyze competitor content

Study the competition – efficiently. BuzzSumo makes it easy to track the key metrics around your competitors’ activity. With BuzzSumo you can quickly answer questions like:

What content works? Which networks perform best? Who is sharing their content? How does our content compare?

Secrets of success

Your Competitors’ Most Shared Content
Enter a competitor’s domain to find their most shared content. Analyze what works for them by filtering according to networks, formats and authors.

Competitor content performance
Get detailed competitor performance reports. BuzzSumo reports show you what is working for your rivals, including average shares by network, content format, length and publication date.

Facebook Page Analyzer

Competitive Facebook page insights

Page performance analysis to help power your strategy

Learn from the very best

Compare up to 10 competitor pages at a time to find out what successful audience engagement really looks like.

Reveal audience emotions with Facebook Reactions

Facebook users don’t just ‘like’ - they react. Use the Facebook Page Analyzer to see the emotions your competitors evoke.

Detailed metrics for advanced analysis

Breakdown likes, shares, and comments by post type, post length, and time published to get the full picture of how your competitors run their pages.

Optimize your Facebook performance

Boost your campaigns by optimizing your posts based on your audience’s preferences.

Key Features


Get notifications instantly when a competitor is mentioned online.

Analyze activity

Create dashboards to track your competitors and how you stack up.

Build on wins

Discover what works so you can build on competitors’ success.

Dodge disasters

Learn from competitors’ errors so you can focus on effective marketing.


Enter any topic, term or url to search to see BuzzSumo in action. It’s free!

100% free. No credit card required.