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Content Research

Create content destined to succeed.

BuzzSumo scans billions of articles and social posts so you can harvest meaningful insights.

Data-powered content

Because research is less work than guesswork.

BuzzSumo is constantly crawling the web and social media feeds to bring you the most popular content in any niche.

5 billion articles

Browse the world’s largest index of social engagement data.

Identify top formats

Filter by content type to see which formats resonate with your audience.

Competitive benchmarking

Search by domain to uncover your competitor’s top content.

Years of data

Compare trends by scanning the past 5 years of content performance data.

“If you want to find out what content is shared out on social media the most, perform a search using Buzzsumo.”

— Ian Cleary,

Explore Facebook

Identify winning strategies for Facebook

Quickly find the top-performing posts to help you overtake competitors.

Identify top formats

Which formats should you focus on? BuzzSumo has the stats.

Page analysis

Analyze Facebook pages to examine what works for your competitors.

Trend spotting

With millions of posts in one place, you can identify trends in seconds.

Post analysis

Examine the best time to post, the ideal word count and much more.


Let links be your guide

Peek at the websites linking to key domains and competitor sites..

Social engagement

Sort by social engagement so you can focus on the links getting love.

Instant alerts

Get notified when new links are created so you can act fast.

Realtime updates

BuzzSumo never sleeps, so new links are added to our platform in real time.


Pump reports into Excel so you can crunch the numbers and rule the world (maybe).


Enter any topic, term or url to search to see BuzzSumo in action. It’s free!

100% free. No credit card required.