Digital PR Research & Outreach Tool

Use Cases

Reveal the data behind the story

Upgrade your outreach efforts with BuzzSumo. Our platform tells you which headlines get shared, who writes the big stories, and which influencers are making a difference.

With BuzzSumo you can also tag your campaign articles to share them with clients and colleagues, complete with aggregated metrics to showcase your success.

Reach out to the right people

Find the influencers with authority. BuzzSumo helps you identify collaborators for projects, experts for comment and journalists for outreach.

Use our filters to browse millions of influential social accounts across Twitter, Instagram, blogs, news sites – and YouTube.

Journalist Profiles

Make better connections, faster

Digital PR is all about who you know – so let us introduce you

Make journalist outreach easy

Use their favorite topics to personalize your approach, and view their Twitter account or email address in just a click, for easy outreach.

Access 500,000 Journalist Profiles

Search through our 500,000 strong journalist database to find the journalists that are right for your campaign.

Find hot leads

Use BuzzSumo Alerts to be the first to find out when a journalist writes about your brand.

Discover what journalists are writing about

Filter our Content Analyzer to find the topics, article types, and headlines that journalists are writing.

Key Features

Inspiration

Find the most lucrative angles to cover in your campaign.

Dig into data

Start the right way by knowing what works.

Identify influencers

Pinpoint journalists, bloggers and industry wonks to push your story.

Measure success

Showcase your campaign coverage the easy way.

Collaborate and iterate

Involve your team members so you can build on victories.

Sleep Easy

Alerts will let you know as soon as coverage is published.

Try

Enter any topic, term or url to search to see BuzzSumo in action. It’s free!

100% free. No credit card required.

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