The discovery or research phase is typically the first phase of any project whether it is a journalist planning an article, an agency planning an SEO campaign or a team developing a content marketing strategy. An SEO campaign or content marketing strategy may have a number of distinct stages such as:

1)     Research phase

2)     Implementation phase

3)     Analysis & review

The insights gathered from the research phase are critical in determining the right strategy and approach. I have set out below some of the typical tasks undertaken during the research phase and how tools like BuzzSumo can support you to gain key insights. …

This week I have been debating the content marketing trends we are likely to see in 2014 with my colleagues and friends. After much heated discussion I think we will see 8 key trends as follows:

  1. An increased focus on content discovery and insights
  2. More insightful content rather than information
  3. Multiple content formats for a multi-channel world
  4. Growth in content that addresses questions
  5. Content marketing that integrates SEO and social media
  6. Increased emphasis on content and author authority
  7. Content marketing technology will become essential
  8. An increased focus on content ROI

A well curated site has many benefits, it doesn’t only make life easier for readers to browse relevant material without hunting across the web, it also helps establish your authority.

What you should aim for is thoughtful leadership. In essence be someone who is well read, seeks the latest information, evaluates and reflects on developments and news. Someone who shares the more valuable content within context and adds their own perspective. In essence a good curator is often a thought leader. According to Forbes a thought leader is:

“an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”