When we looked at 100m Facebook posts we found, not surprisingly, that posts with images got the twice the number of interactions as posts without. So yes, images work but you knew that already. We have also found that list posts gain more shares on average. Again you knew that already. But did you know that one of the most shared forms of content was the picture list post?
The picture list post contains the promise of a list post, the value of curation and the speed of images.
It is like rolling three of your favorite superheros into one. They’re the ultimate in efficient, emotionally engaging content – snackable content, enriched with curation and structure.
In this post we take an updated look at why they work and how you can make them work for you.
What is a picture list post?
A picture list post is…