Content that answers questions is one of the most effective forms of content marketing. In preparation for our upcoming webinar with Lee Odden on ‘How To Be The Best Answer’ we analysed over 600,000 answer posts. We set out below our findings including:
- the benefits of being the best answer, including authority, longevity and links
- the 10 key elements of a ‘best answer’ post
The Benefits of being the Best Answer
a) Achieving links
When people find a good answer they like to share it but more importantly they like to bookmark or link to it for reference later. Take as an example the question “what is content marketing?”
The Content Marketing Institute have written a comprehensive answer to this question on their site.
This CMI post has been shared less than 5,000 times, which …