I am sure there are times when Spiderman wishes he could fly. Superheros all have different powers and circumstances determine who is best able to help you. It is the same with influencers.

What makes an influencer a good content amplifier? We take a look at the charcteristics of your perfect superhero influencer and at how you can find them. Larry Kim calls them the unicorns, they are the outliers, the passionate one or two per cent that have hundreds of times more impact than the other 98%.…

In the film “Minority Report” a character called Agatha has knowledge of what is about to happen enabling the PreCrime department to take preventative action before crimes are committed. Agatha is a PreCog, short for for precognition, meaning to know beforehand.

As a content marketer or publisher wouldn’t it be great if you had foreknowledge of the topics and content that will resonate with your audience next week? Such knowledge would allow you to write the perfect piece of content. You would literally be from the future. And that would get you plenty of attention.

We look at how you can become a Content PreCog by tracking emerging content and gaining insights on content trends.…

Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content.

If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, if people share and link for different reasons you would expect to see variations in the correlation for different types of content.

Why does this matter? Understanding why people share and link to content is eessential for both content marketers and SEO teams. Ideally we want to create content that is amplified through both shares and links. My analysis of 10,000 posts suggests that some forms of content are very unlikely to acquire both shares and links.…

trending-content

What content is engaging people in your industry right now? Trending stories reveal what matters to your audience. Trending content is content that drives engagement, passion, shares and comments. When content trends and stories break, you need to be part of the conversation and share your own passion and insights as early as possible. Last to the trending party? You may as well not show up.…