I had a shock this week when testing the new content analysis reports for BuzzSumo. The reports appeared to show that content on the Social Media Examiner site was shared substantially more than content from similar sites. The variation was so great I had to go back and check the data. After much checking there could no doubt, Social Media Examiner’s content consistently and significantly outperforms content from similar sites. This article explores what I found and what we can learn about content marketing from Social Media Examiner.…

Content marketing is a popular topic, to put it mildly… In the last 6 months there were over 4.4m social shares that linked to over 17,500 articles about content marketing. That is an average of 250 shares per post. Here we take a look behind the headline figures to see what lessons we can learn.…

My colleague Henley Wing recently published a post on why content goes viral, which outlined what he had learnt from analyzing over 1m articles and almost 1bn social shares. One of his findings was that posts published on a Thursday got more social shares on average than other posts. Whilst there have been many surveys in recent years arguing about the best time to post, I have always been doubtful about the impact of the day you post. However, I was keen to look at the data and to see how significant the timing of a post might be.…

Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze. Buried in this social data are insights that can help you improve your marketing and give you the competitive edge. …

The amount of content and information published today is overwhelming. It is simply not possible to read everything that is published. We need filters and one way of filtering content is to view how often it is shared or recommended by other people. Identifying the most shared content in a particular topic area effectively acts like a crowd based filtering system where you trust people to share good content.…

Effective content marketing starts with a content strategy. The content strategy is the stage where you research and plan before taking action to develop your content. It is where you address the big questions such as why and who. To develop an effective content strategy you need insights and to develop insights you require data. Actually to quote Joe Pulizzi of the Content Marketing Institute you need data, data and more data.…

There has been much debate about the length of content and what performs well in terms of SEO, engagement and social sharing. Readers want short, snappy content, ideally under 140 characters or at most a list, right? Well, actually, wrong. The evidence of 7 recent studies is that long form content is alive, thriving and driving high levels of content performance.…

The future of search has been much debated in recent months. The advent of semantic search, Google’s Hummingbird algorithm and social signals are all focused on finding more relevant content. One way to discover interesting content is by searching for the most shared content across social networks. This crowdsourced approach surfaces content curated by real people who feel the content is valuable enough to share it with their friends and colleagues. …

These are exciting times at BuzzSumo, as we constantly get new ideas on improving our product. We’ve just added two exciting new features that will help you identify influencers amplifying a piece of content, and discover what types of content they love to share. These features are a direct response to requests from our users.

Most of you are currently using BuzzSumo to get insight into popular topics or trends. If you’re a health publication, like Men’s Fitness, you could type “men’s health” to see what type of content resonates with people and what is the most shared content. If you see a lot of popular articles about CrossFit, perhaps you might dedicate more resources writing about CrossFit as well to reach a bigger audience. 

You don’t have to look far to find articles extolling the virtues of social signals and their growing importance. Why should you be interested and what benefits can social signals deliver for your SEO and marketing?…