The news is out: Social Shares Are Falling.
Mark Schaefer predicted early on that rising publication volumes would squeeze audience attention dry, lowering social shares whenever topics became saturated with content.
When he suggested that we gather a group at Social Media Marketing World to discuss the impact of Content Shock and the 2018 Content Trends Report, we were eager to join in.
Here’s a summary of the trends we talked about, and what we learned.
Trend: Falling Page Views
For the first time last year, the number of page views on WordPress when down.
Mark sums up the challenge for content marketers well. “One of the best practices in our field is to see when a topic starts to be hot, then pile on with more content,” he says. “That is absolutely the wrong…