We’ve been to the ThinkContent conference in London, but this was BuzzSumo’s first time to join the standing room only crowd for NewsCred’s signature event in Manhattan. I was unsure of what to expect from a one-day meet-up, but the conference delivered multiple insights at a quick pace.
One theme dominated the sessions: ROI.
Almost every presenter talked about the importance of tying content to business goals. Read on for a few other points that stood out to me.
Key takeaways from ThinkContent 2018:
- Tie Content To Revenue
- Diversity Needs To Be Intentional
- Repurpose Globally
- Stand Out
- Choose Your Conversations. Tell Your Stories
- Ditch The Sales Funnel
- The Gratitude KPI
Shafqat Islam, Co-founder and CEO, Newscred, issued a clear non-verbal statement. He took the stage for the keynote wearing a “The Future is Female” t-shirt. And he ended the day with a report on the percentage of …