Nurturing an audience, like scaling a mountain, requires skill and commitment. Multi-part blog series, in-depth webinars, and e-books are all a part of the process, and they require you or your team to do most of the heavy labor. But, these labor intensive content pieces aren’t an end in themselves. The aim is an engaged audience. With content curation, someone else’s labor sparks the conversation for you.
Think of quality content curation as the sherpa of content marketing — it gets you closer to the goal, while keeping the attention focused on you.
Content curation can:
- Help you establish yourself as a trusted source for quality information about your industry.
- Give you the opportunity to interact with your audience more often.
- Build your own list of possible blog topics, speeding up your writing by providing a ready list of ideas to choose from.
- Make reporting on earned media mentions much