When professionals from all over the world gather to talk about their craft, they create a tremendous number of ideas for themselves and their colleagues. That’s exactly what happened this week at Content Marketing World, the annual conference presented by our friends at Content Marketing Institute.
Set in Cleveland, it wasn’t hard to believe that for these few days at least, Cleveland was, as Joe Pulizzi, has envisioned, “the Content Marketing capital of the world.”
The Content Marketing World Speakers blew us away with the depth and breadth of their presentations. Their ideas ranged from futuristic, philosophic, and disruptive to classic, actionable, and bottom-line focused.
Here are our 30 top takeaways from our time at the conference, with special thanks to other attendees who answered our call for help in providing you with the best summary possible.
- “Mediocre content will hurt your brand more than nothing at all.” Joe Pulizzi.