Nurturing an audience, like scaling a mountain, requires skill and commitment. Multi-part blog series, in-depth webinars, and e-books are all a part of the process, and they require you or your team to do most of the heavy labor. But, these labor intensive content pieces aren’t an end in themselves. The aim is an engaged audience. With content curation, someone else’s labor sparks the conversation for you.

Think of quality content curation as the sherpa of content marketing — it gets you closer to the goal, while keeping the attention focused on you.

Content curation can:

  • Help you establish yourself as a trusted source for quality information about your industry.
  • Give you the opportunity to interact with your audience more often.
  • Build your own list of possible blog topics, speeding up your writing by providing a ready list of ideas to choose from.
  • Make reporting on earned media mentions much

When professionals from all over the world gather to talk about their craft, they create a tremendous number of ideas for themselves and their colleagues. That’s exactly what happened this week at Content Marketing World, the annual conference presented by our friends at Content Marketing Institute.

Set in Cleveland, it wasn’t hard to believe that for these few days at least, Cleveland was, as Joe Pulizzi, has envisioned, “the Content Marketing capital of the world.”

Cleveland rocks with football

The Content Marketing World Speakers blew us away with the depth and breadth of their presentations. Their ideas ranged from futuristic, philosophic, and disruptive to classic, actionable, and bottom-line focused.

Here are our 30 top takeaways from our time at the conference, with special thanks to other attendees who answered our call for help in providing you with the best summary possible. 

  1. “Mediocre content will hurt your brand more than nothing at all.” Joe Pulizzi.

Our latest research shows that video is now the top performing format on Facebook. The team that is killing it with their Facebook video is BuzzFeed Tasty with an astounding average of over 470,000 interactions per video. In this post we will share 5 lessons we’ve learned by analyzing BuzzFeed Tasty. You can improve the performance of your Facebook videos by applying them now. 

Go straight to the lessons.

You can see the overall growth of video shares on Facebook here:


Other types of content, particularly links, have not fared as well–they are creating less referral traffic than they did a year ago.

To learn more about what types of videos resonate with the Facebook audience, we analyzed the top 500 recorded videos posted during April and May 2016, as well as the best performing videos from the pages whose videos got the highest average number of interactions.


Mari Smith helps marketers increase their reach in this summary of Facebook questions and answers from a webinar and Facebook live session with Mari — the Queen of Facebook.

During those two sessions we were able to identify 56 questions from the audience-mostly marketers– about using Facebook. We thought that the list itself (and of course, the answers) would be a helpful resource for others.

To provide this list of Facebook questions and answers, we summarized Mari’s responses during the live presentations, browsed the Facebook comments from the live session, and added our own insight where we could. For a few we looked to other trusted sources for their input. If the question was answered by someone other than BuzzSumo or Mari, we’ve made a note of who answered the question.

If you, like us, are a fan of Lee Odden’s advice to be the best answer to your customers’ …

BuzzSumo recently published our analysis of 1 billion Facebook pages, identifying several best practices to maximize social shares on Facebook.

I thought it would be interesting to look at the Facebook pages that got the most interactions this Spring to see how they compare to each other, to the most popular pages in terms of likes, and to the best practices we recommended in our research.

The Cristiano Ronaldo Facebook page deserves extra consideration because it has a high number of fans, and a high level of interactions.

Key takeaways:

If you are pressed for time, here is a summary of my key takeaways:

  • A high number of page likes doesn’t guarantee that an audience will interact with your content.
  • Influencers drive brand awareness on Facebook, even if the brands they promote are far from the influencer’s own niche.
  • Diversify the focus of your Facebook page. Give people a

In the midst of meeting friends old and new, the BuzzSumo team was taking in sessions at Social Media Marketing World in San Diego. Here are 18 key takeaways from this idea-rich event.

Michael Stelzner:

“Live video is hot.”

In his opening keynote, the founder of Social Media Examiner, Michael  Stelzner, said that the growth in video marketing is the biggest surge that he has seen. The conference center was dotted with people filming live video snippets–some casually, others with more professional looking kits. Social Media Examiner led the way–facilitating live video with staging areas and numerous staff wielding smart phones and encouraging conference goers to chat about their experiences at the conference.

SnapChat is the next big thing

Stelzner also predicted that SnapChat will join Facebook and Twitter as one of the top three social networks. For an example of effective marketing with the SnapChat platform, Stelzner suggested …

Do you need a different strategy when developing or promoting B2B vs B2C content? What types of content, headlines, word count and topics will get more shares and leads on social? To help answer these questions we teamed up with Hubspot to analyze 175,000 blog posts published by their B2B and B2C customers.

We analyzed the differences between B2B and B2C content in terms of social shares, content length, performance on social networks, and broke it down in a free ebook to give you guidelines on optimizing your own blog posts.

We found a very different profile of social sharing for B2B and B2C content in our sample of 175,000 posts as shown below.


In our free eBook you can see the detailed data on the content that does well on Facebook, LinkedIn, Pinterest, Twitter, and Google Plus. We also provide examples of top-performing posts on different social networks. We …

With new four fresh primary victories in hand, Donald Trump is closer than ever to winning the Republican nomination for President — he is also dominating the political scene on line. The volume of shares for content about Trump towers over the shares of content about all the other candidates.

In this post, we will analyze four campaigns, specifically focusing on how their own materials and other content about them has been shared (or not).

How Trump won the social media contest:

  1. Content about non-establishment candidates gets more shares than content about mainstream candidates.
  2. Negative content drives shares as much or more than positive content.
  3. The main principle of influencer marketing holds true in political campaigns: What people say about you is more important than what you say about yourself.
  4. To gain shares, a campaign slogan should have value apart from the candidate’s name.
  5. Campaign gear can get shares, especially

Over the last several months, we have partnered with the public relations firm Infinite Spada to provide data for their analysis of content marketing by leading law firms and accounting agencies. We’ve summarized the analysis here with some of our own insights.

And the winner is…

Accountants. Across the board, articles produced by US accounting firms were shared more often than the content produced by the leading law firms. And, the margin between the two industries’ content shares was huge. Accounting firms  averaged 131 shares for their content while law firms grabbed only an average of 27 shares.

Accounts vs Lawyers in Content Marketing
Source: Infinite Spada

The accountants dominated shares of content even if the top four firms (and their in-house power marketing teams) were removed from the picture. With content from PWC and Deloitte, Ernst & Young and KPMG excluded, accountants’ content still got 33% more shares than the content published by leading law …

Great content marketing reflects an ongoing cycle of Research, Amplification and Monitoring. Hashtags have a role to play at each stage of the content marketing process.

Last week, we partnered with Dan Mazzini, of for a webinar about Hashtag best practices. Here are our top action points and insights into how hashtags can help drive your content marketing reach.

1. Use Hashtags to amplify your content.

At their most basic level, hashtags are content amplifiers. People use them to search for information on social channels. Thus, tagging your content appropriately makes it easier for an audience to find you.

This amplification factor matters greatly because of the explosion of online content. The time and energy that an audience has for consuming online content is not growing as quickly as the volume of information at their disposal. The resulting “Content Shock” means that anyone who wants to gain or grow …