At BuzzSumo, we believe in the power of engaging with influencers to amplify content marketing. Influencer outreach is a powerful way to increase brand awareness, drive traffic and gain customers. Our own growth has been fed by strong influencer advocacy.

That said, we also acknowledge that the term “influencer outreach” can be a bit slippery. It encompasses a wide-range of activities that fall somewhere on a spectrum between total spam and authentic partnership.

Introducing tools into the process has the potential to push marketers toward either end of this spectrum. If we use the tools well, we gain valuable, enduring relationships. If we don’t, we populate the electronic trash bins of an ever widening circle of people.

Spam (1)

Amplification with Outreach Lists and Conversations:

The newest feature on our site bumps the needle toward the relational side of influencer outreach–for both brands and agencies. Like any good tool, it makes …

If you haven’t already joined the crowd on Pinterest as a marketer (B2B sellers, I’m looking at you), it’s time.

There are a couple of reasons.

First, Pinterest may not be the biggest of the networks, but it’s still huge: there are 100 million pinners worldwide, which is roughly equal to the population of the UK and Spain combined.

Another reason: the people using Pinterest aren’t just there for the pictures. They are there to shop. A study by Millward Brown and Pinterest concluded that 93% of people who are active on Pinterest are using the tool to plan purchases. That’s 93 million shoppers, in one place.

pinterest helps me make purchases related to these categories

The third reason is actually the most compelling to me.

Pinterest is more than a social network. In fact, it’s not even primarily a social network.

It’s a search engine. The CEO of Pinterest has made this point clear, saying in May 2015 …

The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. Many of the sessions were full to the rafters, lines stretched down hallways, and lots of disappointed folk were turned away. These were our key takeaways from the event.

BuzzSumo’s best of August rankings show which digital newspapers got the most attention on social media, which stories performed best, and which top stories performed better on less traditional sites. We also provide insight into the content types, posting and amplification strategies that drive content amplification.

Here’s what we learned:

  • International news dominated social media feeds during August 2015.
  • From the United States, the New York Times and the Washington Post are the most shared digital newspapers.
  • From the United Kingdom, the Telegraph, the Guardian, and the Daily Mail top the list.
  • Sharing on Twitter is driven by audience size and reaching an influencer with an engaged audience.
  • There is a correlation between the rank of the newspaper page and the popularity of its content on Facebook
  • Non-traditional news sites like BuzzFeed and Huffington Post have more shares than many traditional digital newspapers

Most Shared Digital Newspapers

The and …

BuzzSumo’s best of July rankings show which digital newspapers got the most attention on social media, which stories performed best, and which top stories performed better on less traditional sites.

The leads the way among digital newspapers in total shares and average shares, followed by, and

Slide1My list of the top 10 digital papers was drawn from the US papers listed in a recent Pew Research Report, “Top 25 Newspapers by Digital Traffic,” a compilation based on the number of unique visitors in January 2015.

Of the top five papers, the also had the most shares for their top 10 most shared stories.

Slide1Based on this month’s social share data, and could soon overtake in the top 3 most popular digital newspapers.

Overall shares for the newspapers’ 10 most popular articles were dominated by the number of times readers liked, commented, or