At BuzzSumo, we believe in the power of engaging with influencers to amplify content marketing. Influencer outreach is a powerful way to increase brand awareness, drive traffic and gain customers. Our own growth has been fed by strong influencer advocacy.
That said, we also acknowledge that the term “influencer outreach” can be a bit slippery. It encompasses a wide-range of activities that fall somewhere on a spectrum between total spam and authentic partnership.
Introducing tools into the process has the potential to push marketers toward either end of this spectrum. If we use the tools well, we gain valuable, enduring relationships. If we don’t, we populate the electronic trash bins of an ever widening circle of people.
Amplification with Outreach Lists and Conversations:
The newest feature on our site bumps the needle toward the relational side of influencer outreach–for both brands and agencies. Like any good tool, it makes …