If you haven’t already joined the crowd on Pinterest as a marketer (B2B sellers, I’m looking at you), it’s time.
There are a couple of reasons.
First, Pinterest may not be the biggest of the networks, but it’s still huge: there are 100 million pinners worldwide, which is roughly equal to the population of the UK and Spain combined.
Another reason: the people using Pinterest aren’t just there for the pictures. They are there to shop. A study by Millward Brown and Pinterest concluded that 93% of people who are active on Pinterest are using the tool to plan purchases. That’s 93 million shoppers, in one place.
The third reason is actually the most compelling to me.
Pinterest is more than a social network. In fact, it’s not even primarily a social network.
It’s a search engine. The CEO of Pinterest has made this point clear, saying in May 2015 …