The travel business, just like any other type of business, is driven by consumer demand. But consumer preferences, expectations and values are never constant, nor are they universal.

When it comes to acquiring traffic organically, the travel industry is insanely competitive. For instance, according to the latest  SEMrush Organic Traffic Rank report for the North American region, among the 1,000 most visited domains in Google searches, travel domains receive over 254 million visitors a month. alone controls 45 percent of this traffic.

To hone in on the features of powerful content that actually pay off, we decided to dig into the data and research what works best for travel sites.  


We selected the 100 travel websites with the most traffic coming from the U.S. based on data provided by SimilarWeb. Then we filtered the list to include only websites that update their blogs on a regular basis and