With most content marketing campaigns I have come across, there’s one thing in common: Lack of planning.

I admit, I am a control freak. I have to plan and schedule everything months ahead.

But that’s also the reason why I’ve been able to accomplish so much and remain in the spotlight.

Thorough content marketing planning has lots of benefits, including:

  • Higher productivity and efficiency (You are able to produce more content by getting more organized)
  • More effective marketing collaboration and all the many benefits that come with it (You can involve your team in your planning process)
  • Better goal setting and achievement (You can put down what you want to achieve with each asset and have enough time to collect more ideas and feedback from your team).

Here’s how to create a well-informed content marketing plan for as long as one year ahead:

1. Collect Content Ideas

Any content marketing …

Have you found it’s harder to get your content noticed these days? Do you spend days on research and writing to find that no one engages with your content?

Collaborating with niche influencers on content creation for your site can solve this and other content marketing challenges, especially when done right.

There are many reasons to include collaboration in your content marketing process.

  • Free content creation: Collaborating influencers and peers share the writing.
  • Free content promotion: Participating influencers will often amplify the content they have helped to create by sharing it on social media which gives your brand additional exposure.
  • Building connections with influencers: Creating something together is one of the most effective ways to build long-lasting business relationships.
  • Make your content more credible: Your readers will see familiar faces on your site and will convey that trust onto you and your brand.

With that in …