With most content marketing campaigns I have come across, there’s one thing in common: Lack of planning.
I admit, I am a control freak. I have to plan and schedule everything months ahead.
But that’s also the reason why I’ve been able to accomplish so much and remain in the spotlight.
Thorough content marketing planning has lots of benefits, including:
- Higher productivity and efficiency (You are able to produce more content by getting more organized)
- More effective marketing collaboration and all the many benefits that come with it (You can involve your team in your planning process)
- Better goal setting and achievement (You can put down what you want to achieve with each asset and have enough time to collect more ideas and feedback from your team).
Here’s how to create a well-informed content marketing plan for as long as one year ahead:
1. Collect Content Ideas
Any content marketing …