A big part of a content audit is taking an inventory on your own site to understand what’s performed and why.  Taking a close look at your own site’s content can provide valuable insight into the following:

  • What content has performed well socially?
  • Who shared or linked to the content?
  • What social networks did it perform well on?
  • What content has performed well organically?
  • What keywords are driving sessions?

Armed with this data, you can develop or enhance your current content marketing and promotion strategy.…