When it comes to marketing channels, just about every company knows they need to leverage blogs and social media. Both have proven to be highly effective at attracting leads and nurturing them into clients.

However, over the past few years, it’s become harder and harder to ignore that YouTube is also a powerful marketing asset. In many markets, it’s responsible for some of the most popular content. So, if your business doesn’t have a YouTube channel yet, it’s time to change that.

4 Steps to Turning YouTube into Your Company’s Next Marketing Channel

The good news is that countless companies have already found success with YouTube marketing, so we have a pretty good idea of what’s required.

Here are the four main steps you need to take to create the kind of popular content on YouTube that ends in greater profits.

1. Take a Content Marketing Approach to YouTube

Although …

Could your content-marketing strategy use a shot in the arm?

Would you be interested in learning about a specific form of content that consistently delivers incredible results almost automatically?

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. All it takes is an interactive content marketing platform (check out this list from Lilach Bullock) and the three tips below to generate the kind of posts that practically market themselves and can set your company up for easy conversions.

What Is Interactive Content?

Interactive content is content that engages website visitors by inviting them to make decisions about their experience.

By using an interactive content marketing platform, companies can deliver much more customized experiences to their users.

There are a number of different types of interactive content, but the four main categories are:

  • Calculators and Tools
  • Interactive Visuals
  • Quizzes
  • Timelines,

With 2019 upon us, many of us are making plans for marketing in the new year. That process often begins with a look back at what worked (and what didn’t) from the year before. As a B2B business, we were especially curious about the highs and lows in our sector for 2018. So, we decided to dig a little deeper into the previous year’s best B2B content. And, we’ve developed some tips to help all of us create the best possible B2B content in the year ahead.

For this deep dive into B2B content, we developed a list of common B2B topics, then analyzed the 52,892 articles with the highest social engagement for those topic areas. We then limited the results to content published at known B2B websites.

Below you’ll find the highlights of our data and some hand-picked insights that can help you create better content in the year …