With 2019 upon us, many of us are making plans for marketing in the new year. That process often begins with a look back at what worked (and what didn’t) from the year before. As a B2B business, we were especially curious about the highs and lows in our sector for 2018. So, we decided to dig a little deeper into the previous year’s best B2B content. And, we’ve developed some tips to help all of us create the best possible B2B content in the year ahead.

For this deep dive into B2B content, we developed a list of common B2B topics, then analyzed the 52,892 articles with the highest social engagement for those topic areas. We then limited the results to content published at known B2B websites.

Below you’ll find the highlights of our data and some hand-picked insights that can help you create better content in the year …