In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares.
While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research.
This is why we teamed up with Mantis Research for the second year to study if and how marketers are using original research. This year we not only looked at the industry as a whole, but we also dug in to understand how marketers are using survey-based research. Thanks to the nearly 650 marketers who participated!
You can read the full study; but below you’ll find the key takeaways, to get you started.
In the past 12 months, 39% of marketers published original research
First off, we wanted to track what percentage of marketers …