It’s tough getting your business or brand to stay top-of-mind for your audience. But with strategic content curation, you can become the go-to industry source they’re looking for.

There’s one problem, though: So. Much. Content. Those three words probably sum up the internet as a whole. As days pass, more and more content gets published, good or bad.

This is a serious blow to digital marketers everywhere. They have to compete more strenuously  for the market’s attention and have an advanced content ideation strategy just to keep up with their competitors.

Every piece of content your competitors create is another item to compete with. Furthermore, every piece of content that even non-competitors create is also competing for the attention of your audience.

But what if it’s actually the opposite?

What if you could use all that non-competitive content to your own advantage? What if all content could become stepping stones …