Although we don’t like to admit it, not all areas of business are overly interesting – at first glance anyway. Whether it’s because they’re drowning in jargon, seemingly irrelevant or just difficult to get your head round, these industries can find it tough to engage customers and get their message across. If you work in an area deemed to be “boring”, getting people sharing and talking about your content marketing can be a real challenge.

By employing a few clever techniques and encouraging your marketing team to think a little differently, your content marketing strategy can be transformed, engaging and exciting your audience in the process.

Create an event calendar to boost your content marketing

It’s hard to break into the news when something major is happening, or due to happen, like a film release, major sports event or award ceremony. This is why linking your content marketing strategy to