Blog engagement is a fickle metric.
Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise.
If more/better engagement is one of your content goals, you need concrete data to help you decide what to post types you need to see improved numbers. Guesswork will NOT work. In fact, measuring and tracking your content goals/results is an integral component of a successful content strategy – a concept I teach in my Content Strategy & Marketing Course.
That’s why I’m sharing one major method I use to research content types to focus on for awesome engagement. It sings to this tune:
Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts
For my content platform, the Write Blog at Express Writers, I use BuzzSumo to monitor my …