Search engine optimization and content go together like peanut butter and jelly.
One without the other is like eating a jelly sandwich – and who eats jelly sandwiches? (If you’re raising your hand right now, no judgments.)
The main point is, SEO and content are each powerful on their own. But, once you mash them together, you get a much, much more effective result.
Why Content Needs SEO (and Vice-Versa)
When I teach content strategy to my students and team members, I use the metaphor of thinking of your content like a house. Your content “house” should be built on a solid foundation of strategy, with walls made of expertise, smart SEO keywords, long-form content, and a consistent posting schedule.
SEO should be embedded in every part of your content house. It helps make it strong, sturdy, and solid, not to mention plottable online.
Without SEO, your content house would …