“Sharing is caring.”

We were all taught this as children, but when it comes to Facebook marketing, sharing is one of the most important results your posts can possibly achieve. It means other people are helping to market your company – absolutely free.

That’s one of the reasons we created our Facebook Analyzer tool: so, you never have to leave your content’s shareability to chance.

4 Steps to Use Our Facebook Analyzer to Increase Your Posts’ Shares

Driving more shares isn’t just great for gaining more attention on Facebook, either. More shares can also mean more organic traffic from search engines, too. As Sharon Hurley Hall explains, “…there’s plenty of evidence that social signals such as likes and shares ARE related to your ranking.”

So, a social media strategy that focuses on shares will impact SEO, too.

We designed our Facebook Analyzer tool to give users all the information …

Content marketing has been around for ages. It’s not a new concept, and it wasn’t born for online purposes only. However, it continues to be one of the most effective forms of online marketing. That is why we wanted to put together this guide to content marketing for beginners.

Great content marketing bridges the gap between your products and your target audience. But, not all content is effective for this task. The question is: How do you create great content marketing?

Use this guide to jumpstart your business with great content. Hopefully, by the end of this article, you will be able to:

  1. Identify popular content for your target market.
  2. Make highly valuable material.
  3. Know how to promote content on multiple platforms.

Let’s get started.

As a business strategy, content marketing propels awareness, builds trust, and drives sales.

Some of the more common types of …

We analysed over 10 million articles published by the most popular sites on the web during May, to find those with the highest average number of shares per post.

Online publishers have never had to compete so hard for that sought after share. The Guardian isn’t just competing against the BBC. BuzzFeed aren’t alone when it comes to catchy quizzes. Brands are becoming publishers in order to stand out online and sometimes, it’s just a random Tumblr blog that steals the limelight after all.

But which sites typically get the most shares per post?

We thought it’d be interesting to find out. So we analyzed all the posts published by the busiest 2000 sites on the internet during May. That equated to over 10 million articles, videos and images, posted in one month alone. Here’s what we found.

The Most Shared Major Publishers

Let’s start with the biggest, most well …

Last week I got in touch with Rand Fishkin, founder of Moz.com after he very kindly tweeted about BuzzSumo:


We love it when anyone tweets about BuzzSumo. But to have Rand say he was envious Moz hadn’t built it, a company we hugely respect and admire, was great.

What’s even more amazing is that Rand was more than willing to take some time out of his day to answer a few questions on BuzzSumo, content marketing and business. Enjoy!…


Ever been stuck trying to come up with a really good concept for a piece of content? If you haven’t then I think you’re lying. Content ideation can be incredibly challenging and we’ve all struggled.

I’m not talking about churning out yet-another-rehashed-blog-post, but generating ideas for valuable, unique and highly shareable content that your readers will love. It’s not that easy.

To help with the challenge, I’ve rounded up a mixture of six experts who do this daily and asked them to share their best tips. Whether you’ve just started your blog, or you’ve been doing this for years, there’s bound to be some useful advice below.

In a rush? I’ve summarised each expert’s techniques in a ‘Key takeaways’ section below.…

Here’s the final part of our four part series on choosing the best social network to target! If you’ve not already had a chance to check out the previous posts, here they are:

This week the focus is on Google+, perhaps a slightly controversial network. It’s been described as a ghost town, yet thought to benefit SEO and even been likened to The Matrix! But whatever your views, it seems that the network is important to Google and here to stay. So here’s what these experts have to say on when it’s suitable, common mistakes, great examples and top tips on targeting content. 


This is part three of our four part series; Which Social Network Should I Target? You can find the previous two parts here for Twitter and Facebook

The focus today is on Linkedin. Launched in 2003, the professional network now has 277 million users worldwide. We’ve asked several industry experts for their advice on when the network is suitable, top tips for targeting content to Linkedin and on common mistakes they see. This should help you decide if Linkedin is the best network to focus your efforts on.

This is the second instalment of our four part series; Which Social Network Should I Target? If you missed part one, be sure to check it out here – Which Social Network Should I Target? Pt 1 – Twitter.

Today we’re looking at Facebook, the largest network of all. And with reports that the number of Facebook users could soon exceed the population of China, it looks set to stay that way. Is it the best channel for your business though? Here’s what these expert marketers have to say on when targeting Facebook might be a good idea.

When it comes to social media, less is often more. Spread your efforts too thinly across the ever growing list of networks and you’ll struggle to excel anywhere. So how do you decide on the best network to target content to?

We’ve asked several experts for their opinions on when a network is suitable, common pitfalls, top tips and general advice on picking a network to focus on. We’ll look at the four major networks listed below, starting with Twitter:

Twitter is the ultimate online conversation. Fast paced and with ease of access to any user, it’s many marketers favourite platform. Will it work for your business though? Here’s the advice of several expert marketers to help you decide.…