The sad truth is that no matter how good your article is, if it has a poor headline, no one will read it. According to research carried out by copyblogger, 80% of readers don’t make it past the article headline.

As they point out “your headline is the first, and perhaps only, impression you can make on a prospective reader.”

We have reached out to 9 content experts who have kindly provided their most successful headlines and insights into why they worked so well.


Ashley Faulkes, Founder of Mad Lemmings

What was the best headline you ever used?

The best headline I have ever created on Mad Lemmings has to be: Multiply Your Email Subscribers Like Rabbits (with this simple trick).

I have a bit of a whacky sense of humour, so at first I was not sure that this headline would work. But after getting 1.7K social …