At Pakible, content marketing is a key aspect of our operations. We are a startup that allows you to create custom packaging online and our potential audience is huge. A core part of our content strategy is working out what content engages our audience and identifying content opportunities.┬áIn this article, I’ll not only touch on how BuzzSumo helps us determine likelihood of acquiring new users, but also how it aids us in other aspects of our company, including press and guest blogging efforts.

I will cover how we approach a number of key content marketing tasks:

  • finding content opportunities
  • building relationships with influencers
  • finding guest post opportunities
  • tracking industry and competitor content
  • monitoring and tracking our own content performance