What happened to the Facebook Algorithm?
In May 2015 Facebook made a change to their newsfeed algorithm to ‘balance content from friends and pages’. Nobody was to know at the time, but this was the start of a new age of social media and content engagement.
In 2015 Facebook was driving increasingly higher engagement and traffic for publishers, brands, marketers and news outlets. The May 2015 newsfeed adjustment and the many subsequent changes to the Facebook Algorithm, listed below, put this trend into reverse. The chart below from Shareaholic demonstrates very clearly the rise and fall of Facebook as a traffic source for publishers.
This is the story of Facebook’s algorithm changes and the consequences for content marketers.
It’s a story that continues to unfold. The most recent newsfeed changes in 2018, particularly promoting stories from ‘trustworthy’ sources, are changing the dynamics of Facebook reach and engagement again. This report …