Evergreen content consistently drives traffic, shares and backlinks to your website. It is a key part of any content strategy.
In this post we look at:
- The definition of evergreen content
- The benefits of evergreen content
- How to find examples of evergreen content
- Tips for creating evergreen content
What Is Evergreen Content?
At its most basic, evergreen content stays relevant long past its publication date. This type of content takes its name from the evergreen trees, which retain their leaves throughout the seasons.
Key performance indicators for content that’s evergreen are a steady stream of backlinks, social shares and traffic.
Most content is relevant for a short period of time. Even some articles that gain significant attention soon after they come online can see that interest decline quickly.
By contrast, evergreen content tends to be read and shared consistently over time.