Forget Paris, I love San Diego in the springtime. I particularly love the Social Media Marketing World event.
It is a great chance to catch up with friends in the sunshine and to learn from the best experts in the field of social media marketing.
I was furiously scribbling notes throughout the event and here are some of my top takeaways.
1. Facebook is the most important marketing platform
Mike Stelzner revealed the results of Social Media Examiner’s latest survey of 5,000 marketers. Two thirds of marketers say Facebook is their most important platform although they acknowledge reach has declined.
2. LinkedIn is still key for B2B marketers
The second most important platform in the SME study was LinkedIn. There are also signs that people are spending more time in their LinkedIn feed and sharing a lot more on LinkedIn. There are now 450m members on LinkedIn but importantly it …