Our webinar on outreach and influencer marketing with Paul May, CEO of BuzzStream, created a lot of discussion this week. There were many questions about the right and wrong ways to approach influencer marketing. We have summarised below the key takeaways from the webinar and shared Paul’s practical advice on how you can use BuzzStream and BuzzSumo to maximise the success of your influencer marketing.…

This week we were privileged to partner with Scoop.it on a webinar to discuss content marketing return on investment (ROI). Their CEO Guillaume Decugis shared his views and tips for maximizing the returns on your content investment. His advice has made us rethink our own content strategy. This is what we took away, along with our own thoughts on content marketing ROI.…

I have always admired the transparency of companies like Buffer and Moz. They openly share data on the development of their business, including their revenue data and salary data. I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. We have learnt a lot from these sites, and we wanted to reciprocate by sharing lessons from our own experience.

A bit of history

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. We agreed to turn the early version of BuzzSumo, which they were developing in their spare time, into a business. We formed the company in March 2014, and during the year we all left our previous jobs to focus on BuzzSumo. We have no …

At BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles.

Research is important as it can provide insights into content trends and how we can improve our content to generate better results. We all have suspicions and instincts but it is much better to have data. We have been looking back at some of the main research findings this year and what this tells us about successful content marketing.…

Today Apple closed down the popular Topsy Twitter analytics service. They posted a poignant last tweet.

topsy-screen

Techcrunch has provided more background on the closure. We are sad to see Topsy go; we were big fans and advocates. We know that many people will miss the service. Whilst BuzzSumo is not a perfect replacement for Topsy, here are 5 key searches that may help you.…

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. We have included 20 examples from eBooks and research reports through to “how to” posts and product launches.

Hopefully these examples will be an inspiration for your content strategy in 2016. What did we miss? Share the B2B content that inspired you this year and which should be included in our hall of fame.…

To identify the best Halloween posts for Facebook, we tracked 267 million interactions with posts in October 2015.  We wanted to learn from this year’s best Halloween posts for Facebook so that we could plan well for Halloween and other holidays in the years to come. …