One of the most effective strategies you can use to promote your content is Influencer Marketing. In this article, we aim to help you understand the ins-and-outs, so you can start leveraging it for your business.

It’s tough to imagine content marketing without social media. Both rely on a very human tendency, and that is to converse and share. Ever since the dawn of time, we’ve been exchanging information and opinions.

Moreover, as long as we’re using content, we’ll have to learn how to make it function seamlessly with social media.

As far as promotion strategies go, using influencer marketing to promote your content is one of the best.

The Rise of Influencer Marketing

The main reason why influencer marketing rose in popularity is that instead of targeting an entire audience (which may be scattered across different channels) and building your network, you can save time by using other people’s

Taylor Swift sang it, and we know it: some things just never go out of style. Evergreen content is one of them.

While we keep up with the trends in our industries and cover them extensively to help our customers prepare for what’s coming next, that doesn’t mean we can forget things that are universally true.

In content marketing for business blogs, it’s not enough to write about new tactics. They’ve got “best before” dates stamped all over them.

Evergreen content that covers tried and true tactics, on the other hand, stays relevant for a long time.

However, what is evergreen content exactly, and how can you produce it to get more value from your content marketing effort?

Let’s find out!

What Is “Evergreen” Content?

When you hear “evergreen,” what’s the first thing that springs to mind? Probably the evergreen tree, right? You can probably picture something that resembles a …

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all.

And we need a lot of them!

[click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. #ContentMarketing ” quote=”A ready, reliable source of inspiration for multiple topics, in multiple industries can make-or-break our content marketing.” theme=””]

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the  product offering.

To support the business, with a profitable blog, content creators take a static subject area and write about it over and over again in (hopefully!) fresh and engaging ways. It’s a bit like rotating a gemstone and describing how the light bounces off different facets.

As content areas become saturated, and competition for attention increases, it’s more …

One of the biggest questions on all marketers’ minds in 2018 was, “How do we get more Facebook engagement for our brand?” With this guide, we aim to help you unlock that answer with data insights from one of our most significant Facebook data studies yet.

As you know, at BuzzSumo we love discovering insights from big data. This year we’ve decided again to dig deep into the king of social networks, Facebook, and see what insights we could gather to help businesses just like yours.

We looked at 777 Million Facebook posts to find the most engaging pages, brands, and videos for 2018.

Facebook reach continues to drop across the board for businesses. Everyone is clamoring to unlock the “secrets” to successful content on Facebook. Study after study has proven that one of the most significant factors in Facebook’s ranking algorithm is engagement.

If your Facebook posts get …

We live in a world of content overload, and interactive content is one way marketers try to stand out. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. Unfortunately, easy to produce does not always mean quality.

In the past two years, the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.

In this post, we’ll look at examples of engaging interactive content, particularly posts that have gotten far more than the average number of shares.

We’ve have grouped these twenty examples into four broad categories as follows:

  • Quizzes
  • Calculators and tools
  • Interactive visuals
  • Other timelines, sliders and more

As we looked at these interactive examples, several takeaways emerged. They can be applied to interactive or other types of content. If you want to go straight to the …

Effective content marketing grows from a deep understanding of the competition we face for our audience’s attention. Efficiently choosing the best topics to write about can have a positive impact on ROI.

We think that social shares are a great proxy for interest because they easily reflect what people find worthwhile and engaging.

BuzzSumo’s Content Analyzer now offers an easy way to use social share data to compare up to 10 topics, quickly revealing which are more saturated with content and therefore competitive, and which have higher audience engagement.

Here are five great ways to use social engagement data to choose content marketing topics:

1. Find the content topic your audience is most interested in

If you have two related topics in mind, write about the one that gets more average engagements on social media. You knew that already, though. 😊 The problem has always been in quickly sorting ideas …

We’ve been to the ThinkContent conference in London, but this was BuzzSumo’s first time to join the standing room only crowd for NewsCred’s signature event in Manhattan. I was unsure of what to expect from a one-day meet-up, but the conference delivered multiple insights at a quick pace.

One theme dominated the sessions: ROI.

Almost every presenter talked about the importance of tying content to business goals. Read on for a few other points that stood out to me. 

Key takeaways from ThinkContent 2018:

    • Tie Content To Revenue
    • Diversity Needs To Be Intentional
    • Repurpose Globally
    • Stand Out
    • Choose Your Conversations. Tell Your Stories
    • Ditch The Sales Funnel
    • The Gratitude KPI

Intentional Diversity

Shafqat Islam, Co-founder and CEO, Newscred, issued a clear non-verbal statement. He took the stage for the keynote wearing a “The Future is Female” t-shirt. And he ended the day with a report on the percentage of

In early 2018, we joined forces with Mantis Research to survey nearly 700 marketers from around the world. We wanted to discover:

  • Whether or not they had published original research in the past
  • Whether or not they planned to continue doing so
  • What results they saw from publishing original research

At BuzzSumo, the most engaging blog posts we’ve ever written are based on original research. One example is our article We Analyzed 100 Million Headlines. Here’s What We Learned (New Research), which has gotten more than 13.3k social interactions since it was published in June 2017.

However, we weren’t sure if the value we see in conducting and publishing research-based posts was unique to us. Our new report proves that it’s not. 

The State of Original Research for Marketing 2018 report shows that marketers from many industries rely on publishing original research as part of their strategy. And, original

The news is out: Social Shares Are Falling.

Mark Schaefer predicted early on that rising publication volumes would squeeze audience attention dry, lowering social shares whenever topics became saturated with content. 

When he suggested that we gather a group at Social Media Marketing World to discuss the impact of Content Shock and the 2018 Content Trends Report, we were eager to join in.

Here’s a summary of the trends we talked about, and what we learned.

If you’d like the full Content Trends Report, download it for free.

Trend: Falling Page Views

For the first time last year, the number of page views on WordPress when down. 

Content Statistics Falling WordPress Views

Mark Schaefer
Mark Schaefer

Mark sums up the challenge for content marketers well. “One of the best practices in our field is to see when a topic starts to be hot, then pile on with more content,” he says. “That is absolutely the wrong

The power of your content marketing doesn’t rest on ideas. It rests on ideas that appeal to your audience. If you lack ideas, you will lack content. If you lack ideas that grab the attention of your audience, you will lack READERS.

How do you keep a fresh supply of ideas that have reader appeal?

We asked 9 experts to give us a detailed look at their tips for developing content ideas, then we tried them. At the end of our research, we had 27 topics on our list of content ideas. You can see them (and download the spreadsheet) here.

The ideas, and our process, as well as some bonus tips and lazy day hacks will keep you writing, and more importantly, keep your audience engaged.

Barry Feldman

Content Marketer, Author, Copywriter

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