Content planning is essential for establishing a profitable online presence for your business.
It often seems like a no-brainer, too. You understand your market, so how hard can it be to guess the kind of content they want to see?
Unfortunately, it’s almost always a lot more difficult than that. The companies that regularly create the kind of popular content that results in impressive ROIs are also the ones that know how to use data to do so.
Why Data Has Become Essential to Creating Popular Content
Content marketing is more important than ever. Companies that show up most often in search results enjoy an ongoing source of potential leads which can last for years after the content was actually created.
However, content marketing takes time to produce these kinds of results.
According to Maria Mora, you shouldn’t expect any results until “around six months into your inbound …