We live in a world of content overload, and interactive content is one way marketers try to stand out. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. Unfortunately, easy to produce does not always mean quality.
In the past two years, the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.
In this post, we’ll look at examples of engaging interactive content, particularly posts that have gotten far more than the average number of shares.
We’ve have grouped these twenty examples into four broad categories as follows:
- Calculators and tools
- Interactive visuals
- Other timelines, sliders and more
As we looked at these interactive examples, several takeaways emerged. They can be applied to interactive or other types of content. If you want to go straight to the …