Evergreen content is arguably the most important type you can create.

As the name suggests, evergreen isn’t just popular content. It’s the kind of content that remains popular for years and years at a time.

While it brings your site more traffic and your brand more exposure—all you have to do is sit back and enjoy it.

What could be better?

4 Ways to Create Popular Content by Leveraging Data

How about the fact that creating this type of ultra-popular content isn’t a secret known only by the most successful of marketers?

In fact, you can learn how to do it in just four simple steps, so you can then repeat the process over and over.

1. Pull Data on Popular Content That’s Become Evergreen

It’s never been more important to make data-informed decisions about the types of content you create for your company. A “hit-and-miss” strategy based on guesswork …

The anatomy of successful online content is deceptively simple.

It just takes the right topic, well-written content, and a headline that effectively tells readers why it’s worth clicking.

Each of these components is worth looking at in-depth, but without earning that click, the topic and content won’t matter. This is where online content analysis becomes essential for creating winning headlines.

5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry  

It has never been more important for companies across every industry to create evergreen content. While there’s always a place for covering news and trendy topics in your sphere, evergreen content is the kind that remains relevant for years to come. That means you may start seeing an ROI right away, but you’ll also enjoy more traffic and engagement month-after-month, year-after-year, too.

Unfortunately, many marketers go to the trouble of creating evergreen content …

When many companies talk about their “content strategy,” they’re really just talking about further content creation.

They’re thinking about what they need to do next — not what they’ve done before. At best, they might – might – monitor the performance of content for insights about what their editorial calendar should include in the months to come.

However, the best online marketers know it’s important to look back at past content AND make adjustments to older pieces in order to improve results.

By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better.

What Is a Content Audit in Online Content Analysis?

A content audit is the process of tracking all of your site’s past content, organizing it, and making improvements to optimize it where necessary.

It’s also fast becoming one of the most powerful ways companies …

Backlinks (or inbound links) from other domains are one of the most important content metrics. They make up 50 percent of the authority/relevance equation search engines use to rank content.

To rank well in search engines, you’ll need to continually earn backlinks.

Links play another important role in content marketing. They tell you if your content is respected enough to earn the endorsement of other sites in your industry.

Why Backlink Monitoring Is Essential

Because backlinks tell us if people find our content valuable, it’s important for content marketers to keep an eye on their links. But, in many cases, we’re content to leave this task on the desk of the SEO experts.

Here are three good reasons NOT to leave link monitoring to the SEO team.

1. Backlink Monitoring Justifies Content Creation

Almost every content marketer knows what it’s like to be called upon to justify the budget …

Content planning is essential for establishing a profitable online presence for your business.

It often seems like a no-brainer, too. You understand your market, so how hard can it be to guess the kind of content they want to see?

Unfortunately, it’s almost always a lot more difficult than that. The companies that regularly create the kind of popular content that results in impressive ROIs are also the ones that know how to use data to do so.

Why Data Has Become Essential to Creating Popular Content

Content marketing is more important than ever. Companies that show up most often in search results enjoy an ongoing source of potential leads which can last for years after the content was actually created.

However, content marketing takes time to produce these kinds of results.

According to Maria Mora, you shouldn’t expect any results until “around six months into your inbound …

As a company with an online presence, there is no shortage of goals worth chasing in an effort to see better results.

Website traffic is an obvious example. Companies are constantly investing time and money into boosting the organic traffic they are able to earn from search engines.

More and more, there’s another KPI that’s being treated with just as much – and sometimes even greater – priority. Many marketers realize that one of the best things they can do for a company is to build its influence.

5 Signs Your Company’s Influence Is Growing

Of course, influence isn’t a remotely new concept, but many companies were able to shift their focus in the Digital Age. With so much quantifiable data available about online behavior, it was easy to focus on clicks, traffic, and shares.

The pendulum is swinging back. In recent years, many companies that once dominated SERPs (Search …

Few abilities will serve your marketing goals better than being able to wield influence.

This doesn’t just refer to moving leads through your funnel, though.

Influence is also a powerful tool for moving people from passivity to partnership.

Grow your influence and you will also grow a network of people who can help you build your brand, find new leads, explore opportunities, and much more.

The 6 Essential Stages of Influence

One of the reasons influence is such a powerful force is because it usually takes so much time to build.

“If you’re influential, you have both authority and the trust of others.”

Nether tends to come overnight.

Fortunately, at BuzzSumo, we know a thing or two about building influence.

Here are the six essential steps you must master in order to become influential.

1. Identifying Your Audience

The first step is simple: whom do you wish to influence?…

One of the most effective strategies you can use to promote your content is Influencer Marketing. In this article, we aim to help you understand the ins-and-outs, so you can start leveraging it for your business.

It’s tough to imagine content marketing without social media. Both rely on a very human tendency, and that is to converse and share. Ever since the dawn of time, we’ve been exchanging information and opinions.

Moreover, as long as we’re using content, we’ll have to learn how to make it function seamlessly with social media.

As far as promotion strategies go, using influencer marketing to promote your content is one of the best.

The Rise of Influencer Marketing

The main reason why influencer marketing rose in popularity is that instead of targeting an entire audience (which may be scattered across different channels) and building your network, you can save time by using other people’s

Taylor Swift sang it, and we know it: some things just never go out of style. Evergreen content is one of them.

While we keep up with the trends in our industries and cover them extensively to help our customers prepare for what’s coming next, that doesn’t mean we can forget things that are universally true.

In content marketing for business blogs, it’s not enough to write about new tactics. They’ve got “best before” dates stamped all over them.

Evergreen content that covers tried and true tactics, on the other hand, stays relevant for a long time.

However, what is evergreen content exactly, and how can you produce it to get more value from your content marketing effort?

Let’s find out!

What Is “Evergreen” Content?

When you hear “evergreen,” what’s the first thing that springs to mind? Probably the evergreen tree, right? You can probably picture something that resembles a …

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all.

And we need a lot of them!

[click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. #ContentMarketing ” quote=”A ready, reliable source of inspiration for multiple topics, in multiple industries can make-or-break our content marketing.” theme=””]

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the  product offering.

To support the business, with a profitable blog, content creators take a static subject area and write about it over and over again in (hopefully!) fresh and engaging ways. It’s a bit like rotating a gemstone and describing how the light bounces off different facets.

As content areas become saturated, and competition for attention increases, it’s more …