Content planning is essential for establishing a profitable online presence for your business.

It often seems like a no-brainer, too. You understand your market, so how hard can it be to guess the kind of content they want to see?

Unfortunately, it’s almost always a lot more difficult than that. The companies that regularly create the kind of popular content that results in impressive ROIs are also the ones that know how to use data to do so.

Why Data Has Become Essential to Creating Popular Content

Content marketing is more important than ever. Companies that show up most often in search results enjoy an ongoing source of potential leads which can last for years after the content was actually created.

However, content marketing takes time to produce these kinds of results.

According to Maria Mora, you shouldn’t expect any results until “around six months into your inbound …

As a company with an online presence, there is no shortage of goals worth chasing in an effort to see better results.

Website traffic is an obvious example. Companies are constantly investing time and money into boosting the organic traffic they are able to earn from search engines.

More and more, there’s another KPI that’s being treated with just as much – and sometimes even greater – priority. Many marketers realize that one of the best things they can do for a company is to build its influence.

5 Signs Your Company’s Influence Is Growing

Of course, influence isn’t a remotely new concept, but many companies were able to shift their focus in the Digital Age. With so much quantifiable data available about online behavior, it was easy to focus on clicks, traffic, and shares.

The pendulum is swinging back. In recent years, many companies that once dominated SERPs (Search …

Few abilities will serve your marketing goals better than being able to wield influence.

This doesn’t just refer to moving leads through your funnel, though.

Influence is also a powerful tool for moving people from passivity to partnership.

Grow your influence and you will also grow a network of people who can help you build your brand, find new leads, explore opportunities, and much more.

The 6 Essential Stages of Influence

One of the reasons influence is such a powerful force is because it usually takes so much time to build.

“If you’re influential, you have both authority and the trust of others.”

Nether tends to come overnight.

Fortunately, at BuzzSumo, we know a thing or two about building influence.

Here are the six essential steps you must master in order to become influential.

1. Identifying Your Audience

The first step is simple: whom do you wish to influence?…

One of the most effective strategies you can use to promote your content is Influencer Marketing. In this article, we aim to help you understand the ins-and-outs, so you can start leveraging it for your business.

It’s tough to imagine content marketing without social media. Both rely on a very human tendency, and that is to converse and share. Ever since the dawn of time, we’ve been exchanging information and opinions.

Moreover, as long as we’re using content, we’ll have to learn how to make it function seamlessly with social media.

As far as promotion strategies go, using influencer marketing to promote your content is one of the best.

The Rise of Influencer Marketing

The main reason why influencer marketing rose in popularity is that instead of targeting an entire audience (which may be scattered across different channels) and building your network, you can save time by using other people’s

Taylor Swift sang it, and we know it: some things just never go out of style. Evergreen content is one of them.

While we keep up with the trends in our industries and cover them extensively to help our customers prepare for what’s coming next, that doesn’t mean we can forget things that are universally true.

In content marketing for business blogs, it’s not enough to write about new tactics. They’ve got “best before” dates stamped all over them.

Evergreen content that covers tried and true tactics, on the other hand, stays relevant for a long time.

However, what is evergreen content exactly, and how can you produce it to get more value from your content marketing effort?

Let’s find out!

What Is “Evergreen” Content?

When you hear “evergreen,” what’s the first thing that springs to mind? Probably the evergreen tree, right? You can probably picture something that resembles a …

The business of content marketing is the business of ideas. Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all.

And we need a lot of them!

[click_to_tweet tweet=”A reliable source of inspiration for multiple topics can make-or-break our content marketing. #ContentMarketing ” quote=”A ready, reliable source of inspiration for multiple topics, in multiple industries can make-or-break our content marketing.” theme=””]

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the  product offering.

To support the business, with a profitable blog, content creators take a static subject area and write about it over and over again in (hopefully!) fresh and engaging ways. It’s a bit like rotating a gemstone and describing how the light bounces off different facets.

As content areas become saturated, and competition for attention increases, it’s more …

One of the biggest questions on all marketers’ minds in 2018 was, “How do we get more Facebook engagement for our brand?” With this guide, we aim to help you unlock that answer with data insights from one of our most significant Facebook data studies yet.

As you know, at BuzzSumo we love discovering insights from big data. This year we’ve decided again to dig deep into the king of social networks, Facebook, and see what insights we could gather to help businesses just like yours.

We looked at 777 Million Facebook posts to find the most engaging pages, brands, and videos for 2018.

Facebook reach continues to drop across the board for businesses. Everyone is clamoring to unlock the “secrets” to successful content on Facebook. Study after study has proven that one of the most significant factors in Facebook’s ranking algorithm is engagement.

If your Facebook posts get …

We live in a world of content overload, and interactive content is one way marketers try to stand out. However, not all interactive content is created equal; and do-it-yourself tools have lowered the barriers to producing interactive content. Unfortunately, easy to produce does not always mean quality.

In the past two years, the number of interactive posts has increased by 33 percent, but the average number of shares has fallen by 62 percent.

In this post, we’ll look at examples of engaging interactive content, particularly posts that have gotten far more than the average number of shares.

We’ve have grouped these twenty examples into four broad categories as follows:

  • Quizzes
  • Calculators and tools
  • Interactive visuals
  • Other timelines, sliders and more

As we looked at these interactive examples, several takeaways emerged. They can be applied to interactive or other types of content. If you want to go straight to the …

Effective content marketing grows from a deep understanding of the competition we face for our audience’s attention. Efficiently choosing the best topics to write about can have a positive impact on ROI.

We think that social shares are a great proxy for interest because they easily reflect what people find worthwhile and engaging.

BuzzSumo’s Content Analyzer now offers an easy way to use social share data to compare up to 10 topics, quickly revealing which are more saturated with content and therefore competitive, and which have higher audience engagement.

Here are five great ways to use social engagement data to choose content marketing topics:

1. Find the content topic your audience is most interested in

If you have two related topics in mind, write about the one that gets more average engagements on social media. You knew that already, though. 😊 The problem has always been in quickly sorting ideas …

We’ve been to the ThinkContent conference in London, but this was BuzzSumo’s first time to join the standing room only crowd for NewsCred’s signature event in Manhattan. I was unsure of what to expect from a one-day meet-up, but the conference delivered multiple insights at a quick pace.

One theme dominated the sessions: ROI.

Almost every presenter talked about the importance of tying content to business goals. Read on for a few other points that stood out to me. 

Key takeaways from ThinkContent 2018:

    • Tie Content To Revenue
    • Diversity Needs To Be Intentional
    • Repurpose Globally
    • Stand Out
    • Choose Your Conversations. Tell Your Stories
    • Ditch The Sales Funnel
    • The Gratitude KPI

Intentional Diversity

Shafqat Islam, Co-founder and CEO, Newscred, issued a clear non-verbal statement. He took the stage for the keynote wearing a “The Future is Female” t-shirt. And he ended the day with a report on the percentage of