One of the biggest questions on all marketers’ minds in 2018 was, “How do we get more Facebook engagement for our brand?” With this guide, we aim to help you unlock that answer with data insights from one of our most significant Facebook data studies yet.
As you know, at BuzzSumo we love discovering insights from big data. This year we’ve decided again to dig deep into the king of social networks, Facebook, and see what insights we could gather to help businesses just like yours.
We looked at 777 Million Facebook posts to find the most engaging pages, brands, and videos for 2018.
Facebook reach continues to drop across the board for businesses. Everyone is clamoring to unlock the “secrets” to successful content on Facebook. Study after study has proven that one of the most significant factors in Facebook’s ranking algorithm is engagement.
If your Facebook posts get …