How We Went Viral: Promoting Content with Influencers, Ads & PR
By Steve RaysonApr 29
We analyzed 100m posts so you don’t have to
Look, we know if you’re searching for BuzzSumo alternatives, you’re probably already looking elsewhere 🥺
But if you can find it in your heart to continue reading, you’ll see how we size-up against some of our biggest competitors and... who knows? You may even change your mind.
We track over 300 trillion engagements, 8bn articles and add millions more every day – meaning you’ll never be short of ideas or strategic guidance.
So you benefit from a product dedicated to innovation in the industry.
You’ll be in good company, with major industry thought leaders.
You can analyze your brand, content, topics, keywords, competitors, questions and influencers in one fell swoop.
Meaning you’ll get awesome support and unrivalled insight.
Don’t get us wrong – we 💙 this tool. In fact, we use it ourselves. It is ideal for technical SEO audits and organic search optimization. It allows you to do a full health check of your website, track your rankings over time, and even assess your paid search activity.
Ahrefs is geared towards in-depth SEO analysis, which means it’s an awesome tool to support your search strategy.
Built around traffic insight, it helps you to get to grips with your competitors, keywords and website performance.
BuzzSumo perfectly complements that data, offering deeper social engagement insight, a huge influencer database, and as near to real-time web monitoring as you can get.
You can read more about the speed of our Alerts and PR monitoring here.
BuzzSumo and Ahrefs crossover in a few ways – but most notably when it comes to content insights.
Ahrefs’ Content Explorer gives you the ability to analyze the performance of 5bn articles for content inspiration and strategic guidance. There’s no doubt it’s a powerful tool.
But BuzzSumo’s Content Analyzer tracks an additional 3bn - with 8bn+ articles in total, and millions more added daily.
Beyond the Content Explorer, Ahrefs’ content ideas come directly from the SERPs, with keywords, “also rank for” searches, and questions all giving you inspiration for your next bit of content.
BuzzSumo has a full suite of content ideation tools, including:
In the Content Explorer tool, Ahrefs provides detailed page-level content insights, breaking performance down by:
This is great for validating your content approach, and understanding whether you have the ability to beat your competitors’ page-level content in the SERPs.
But Ahrefs doesn’t offer scaled content analysis reports to help you identify patterns and trends in top performing content.
BuzzSumo’s Content Analysis tab gives you an overview of content trends and characteristics of hundreds, if not thousands of engaging articles. It also lets you compare content across up to 8 domains, steering you in the right direction to create your most engaging piece of content yet.
Ahrefs provide more detailed backlink insights – with backlinks accrued over time, referring domains, and referring pages – which can really help you to analyze your site’s SEO authority.
BuzzSumo’s backlink alerts, while a little less thorough, are thought to be speedier, which is important if near-to real-time monitoring is a high priority – especially if your content is time sensitive.
So, I’ve done a bit of an experiment to see which tool finds the most backlinks to a URL the fastest. I launched a campaign on Wednesday, it went viral. achieving 128 links in 2 days. And this how many links each tool has found so far:— Carrie Rose (@CarrieRosePR) May 5, 2019
Majestic: 4 pic.twitter.com/ZtqofkAOZ8
Beyond email alerts, you can also build them into your existing workflows with RSS feeds and the ability to integrate with Slack.
When it comes to influencers, Ahrefs tracks the top 100 traffic authors alongside your searches in the Content Explorer.
It also shows you the top 100 people “Who tweeted”, allowing you to build lists of your biggest influencer advocates for future collaborations or link requests.
BuzzSumo enables you to analyze as many Author, Twitter and YouTube influencers as you can find in our database. With 294m influencers, 467K journalists, and access beyond the top 100, these influencer tools are designed to help you find the people with the power to push your content further.
You can make direct contact via Twitter, conduct email outreach for digital PR, and get inspired by the content that top influencers are sharing.You can read more about our new research and outreach tool Journalists Profiles, here.
If you’re looking to do some deep-dive SEO analysis, Ahrefs is probably the tool for you, but if you want to build content ideas and connections, then you need to look no further than BuzzSumo.
If you have the budget, Ahrefs doesn’t have to be a BuzzSumo alternative – these tools complement each other perfectly, helping you to create advanced content that dominates both in the SERPs and on social.
|Searches / Reports||Historic data||Users||Price|
|AHREFs Lite Plan||525||6 months||1||$99|
|BuzzSumo Pro Plan||Unlimited||1 year||5||$99|
Mention is a slick and easy-to-use web monitoring tool, allowing you to track your brand, audience, and market competitors.
It is a BuzzSumo alternative in the sense that it provides a similar service to BuzzSumo’s Monitoring tool.
It does not, however, carry data on keywords, topics, questions or any other BuzzSumo offerings.
Mention monitors your keywords in social conversations as well as content – and even tracks comment sections.
BuzzSumo Alerts, by comparison, are focused on tracking content and hashtag mentions across the web, to give you a streamlined way of monitoring media mentions.
Combine them with BuzzSumo’s Journalist Profiles tool to discover journalist interests and contact details, and BuzzSumo Monitoring becomes the perfect digital PR tool for building important journalist relationships.
While Mention references 1bn sources in its monitoring, BuzzSumo tracks an index of 8bn.
Users love Mention for its swift setup and low prices, with starter pricing from $25 p/m.
Its lowest priced “Solo” package offers 2 alerts, 1 user, and a limit of 5k monthly mentions.
By comparison, BuzzSumo’s starter “Pro” package is $99 p/m, but offers 5 alerts, 5 users and 10k mentions a day – amongst many other features.
|Mention “Solo” Package||2||1||5,000 per month||$25 p/m|
|Mention “Pro” Package||5||Unlimited||10,000 per month||$83 p/m|
|BuzzSumo “Pro Package”||5||5||10,000 per day||$99 p/m|
If you’re a freelancer, consultant or business-on-a-budget looking for a low-cost digital PR tool, or if you’re especially keen to monitor social conversation, Mention could be a good option for you.
But if your priority is thorough coverage, tracking as many mentions as possible, and building an holistic marketing strategy, then BuzzSumo is a solid choice.
Read our list of the top 7 PR tools to use every day in your marketing.
This tool is first and foremost a social media management platform, allowing you to schedule your social posts, analyze their engagement and listen to the conversation around your brand across numerous social media channels.
In that sense it’s a pretty different offering to BuzzSumo, which is a content marketing tool, and was built around scaled web content analysis, monitoring and inspiration.
Sprout Social is all about analyzing and benchmarking page performance of your social media posts.
BuzzSumo, on the other hand, is more about analyzing website content (ie. articles, videos, podcasts) alongside social media engagement – either on a page-level basis, or scaled up across thousands pieces of content, to reveal market and industry trends.
Users love Sprout Social for its intuitive UI, and a feature-favorite is the recommended posting times for different posts across platforms. Customer support also gets a big tick of approval ✅
If you’re prioritizing your social media strategy, and want to manage your posts, report on page performance and practice social listening, then Sprout Social can do all of that in one tool.
But, it’s not a perfectly aligned BuzzSumo alternative. For scaled content engagement analysis, content ideas aplenty and web content monitoring, BuzzSumo is the better option.
Social Animal provides article engagement and influencer insights from within its content database.
It has some nifty features, like the headline analyzer, and users recommend the tool for its customer support and ease of use.
The main difference between BuzzSumo and Social Animal is the scale of data. After all, if you want to build an impactful and data-driven content strategy, the quality of the data you’re using to inform your decisions really matters.
A quick search for BuzzFeed.com in Social Animal, over the last year, returns approximately 28k articles at the time of writing. That might sound like a lot, but when you run the same search in BuzzSumo you get 45k articles – 17k more.
BuzzSumo tracks 8bn articles and counting – meaning you’ll never miss out on a content opportunity.
And when it comes to historical data, Social Animal tracks only a single year of data across all packages, while BuzzSumo tracks up to five.
If you’re a one-man-band looking for low-cost access to quick content ideas and influencer insights, then Social Animal could be a great tool for you.
BuzzSumo is better suited to you if you prioritize richer data, value for money, and want access to a greater range of tools, including:
Content Studio combines both social media management and content discovery.
It allows you to work alongside your team to schedule posts and analyze engagement, while discovering trending content to share.
When it comes to being a BuzzSumo alternative, Content Studio’s content discovery tools crossover closely with BuzzSumo Trending and Content Analyzer tools, which surface viral and engaging content ideas.
But Content Studio is similar to Social Animal in that it provides a much smaller scope of content than BuzzSumo.
Back to the BuzzFeed test, a quick search for BuzzFeed.com in BuzzSumo returns, as we know, 45k articles. That same search on Content Studio returned just 4k articles – a full 41k less than BuzzSumo.
And while Content Studio crawls 4m domains, BuzzSumo has data on 15m domains and counting.
While having discovery tools in the same place as your social scheduling is a clear advantage, Content Studio may not necessarily show you the best content out there.
BuzzSumo easily hooks up with social media schedulers through RSS feeds, enabling you to discover content in near real-time, via Monitoring or Trending feeds, to share at your leisure.
BuzzSumo alternatives can help you do great things, but when it comes to scale of insight, variety of offering and product innovation, BuzzSumo is pretty formidable! 💪
Still unsure about whether BuzzSumo is the right tool for you? We're open and transparent with all our users, so feel free check out our full pricing and plans here to help you decide.
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