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If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Our review of 100 million articles published in 2017 found that social sharing has halved since 2015. Independent studies have also found a reduction in referrals from Facebook following various newsfeed changes. However, while some sites have lost two thirds of their social referrals, others have dramatically increased social engagement with their content.
Our 2018 Content Trend Report reveals what has happened, and what you can do about it.
You can download the full report here (PDF 3.9Mb).
The key content trends are as follows:
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