Find out what 400,000 articles taught us about content engagement
Do you know which topic is the most discussed about your brand or your industry?
Maybe you have a general idea about what they are talking about. But I bet that you want to know more specifically what people talk about.
Because there are questions that you can answer and you can give the solution for a certain problem. But we, marketers, have a common problem: we talk too much instead of listening more.
And how do we know what people are talking about our brand if we don’t take the time to listen to them?
The industry says that social media’s purpose is not only to promote your brand but also to listen what people are talking about you, your industry and even your competitors.
Knowing exactly what are the most used questions can help you with your content marketing strategy. And the best pieces of content created out there are the ones that give solutions to different problems, right? But if you don’t know what the problem is, how can you give a solution?
And this is why I believe that knowing the questions that people ask on different social platforms, forums, and Google search can help you establish your next piece of content.
In this article, I want to give you 3 solutions that can help you find the questions people are talking about. These are:
We used every one of these apps in our content creation strategy for Bannersnack and it helped us a lot, saving time, finding new ideas for new posts that are relevant for the industry and give the right solution for the right problem.
There are many content marketers out there who are afraid of SEO and they believe that MOZ is only about SEO.
I found myself scared in front of these 3 words, SEO. But then I realized that I can use it for my content strategy. And I landed on MOZ’s tool called Keyword Explorer.
It’s a tool that can help you get keyword ideas, accurate monthly search volume, SEO competition metrics, SERP Feature data, and you can also save lists with the premium keyword research tool.
But I used KWE to find out what people were asking about my industry using a certain keyword.
Now let’s see how we can use this tool to see what are the questions that can help us with our content.
Go to https://moz.com/explorer and type your keyword in their search bar. Make sure that you have the right location selected. Then click on the search button.
Here are the results based on the keyword you are interested in.
Now click on the Keyword Suggestion, and in the “Display keyword suggestion” select the “are question” option:
Now you can see all the questions people are asking about your industry or your brand. If you want a more in-depth research you can also select the volume and relevance of those questions.
These are the questions that can help you write a piece of content for your blog or website. It can also help you with the text for your landing page. And if you click the “Search” button, this tool will give you other questions related to your question.
This way, you will know what people are interested in and how to create content in order to give them exactly what they need.
Let’s say that you want to create another category on your FAQ page answering the top 100 most asked question in the industry.
Think about KWE as an early research tool that can help you level up your FAQ page.
Another tool that is worth mentioning that can also help you with your question research is called Answer The Public.
The funny thing is that when you go to their homepage you can be easily distracted by the bearded “seeker”.
Go to their homepage and as any keyword tool, write the topic you are interested in and use the drop-down menu to select the area from where you want to get the answers.
The most interesting thing is the visual part – the keyword you chose will be magically created in a “wheel” of questions related to your topic.
I used “social media marketing” and chose the UK location from where I want to get the results. Here are the results represented in an interesting visual graphic.
Their research is organized by common questions that begin with the words where, which, who, what, when, why, how, and are.
But if it’s hard for you to follow this “wheel” you can easily click on the “Data” option and the questions will be arranged on different boxes related to the basic questions.
Answer The Public is not only suggesting the questions provided by Google and Bing. They are also suggesting prepositions like without, with, versus, to, like, or for.
For example, if you are a small social media marketing agency and you want to write an article on your blog for different types of industries, this tool can be a blast for you.
In the preposition category, you will get results for social media marketing like social media marketing for nonprofits, social media marketing for musicians, social media marketing for libraries, social media marketing for healthcare and the list can go on.
And if you are having a hard time creating headlines for your articles, check out these 6 top tools that will save you time and energy.
Answer The Public can be your daily tool for content creation, even if we talk about articles on blogs, guest posts or other types of content.
So far I presented you 2 tools that generate questions based on certain keywords. But what about the real questions that are already engaging? What about the topics that people already talk about on blogs, social platforms or forums?
I love this tool because it’s so simple to use and it gives me other kinds of results.
For example, I typed the word “blogging” and I got more than 40k questions in 352 topics. These results are sorted by their popularity.
Also, the results are grouped into different topics, such as blogger, blog posting, WordPress blogging and others.
And If I want to see where people are talking about this topic I only have to go on their results, click on them and the website will open.
As Steve Rayson said:
In simple terms, we think some of the best content is content that answers questions. It tends to be evergreen, gain links and can even feature in Google snippets if you are the best answer. Thus Bloomberry is designed to help people understand the questions people are asking on any topic.
If you are already familiar with BuzzSumo, this tool will help you find the exact topics you are interested in by using their filter options as Time Range, Excluded Sources, Included Sources and you can also filter the results by country.
You can also export the topics and questions in CSV or Excel format, so you can work on them even if you are not online.
So here you have the 3 tools that can be easily used by any marketer, PR or content creator who wants to write a blog post or create a piece of content that gives the right answer to the right question.
We are using these tools on a daily basis to create the content our audience wants to consume. This is why I believe that they are very helpful.
And to be honest with you, I even used them to write this article!
Now back to you, let me know in the comment section below what kind of tools you use to find the questions people ask in your industry?
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