As you know, at BuzzSumo we love discovering insights from big data. We took this to a new level in January when we analyzed over 1 billion posts from 30m brand pages on Facebook. We shared our findings with Neil Patel, who pulled out the key insights from this research for marketers. You can read his post on the implications for Facebook marketing here.
We have summarised the key findings from the research and analysis in the slides below.
In summary, the core findings are as follows:
How do these findings chime with your own Facebook experience?
We have previously set out how Facebook is becoming a major content discovery platform that all sites, both B2B and B2C need to engage with. Recent data from Parse.ly on the sources driving traffic confirms this trend as we can see below.
Parse.ly’s database includes over 400 major news and media outlets, including Wired, The Atlantic, Reuters, Mashable, The Next Web and Business Insider. These sites receive over 6 billion page views and over 1 billion unique visitors per month.