Should you be creating content around low or zero-volume keywords?
By Louise LinehanOct 26
Published July 13th 2020
Increasing blog traffic is all about creating highly relevant content for specific audiences.
To target the right audiences, you must figure out what they’re typing into search engines like Google or YouTube.
Some case studies have found that intelligent keyword research can increase blog traffic by a whopping 1064%.
Are you feeling overwhelmed at the thought of researching keywords and picking the right ones?
Don’t be! It’s not hard. With the right tools, you can run simple keyword research and content analysis to build a blog people can’t wait to read.
You have two choices for building your blog traffic: organic visibility or paid. Most platforms offer both options.
For example, Facebook lets you create a page and build an audience organically. However, you can also pay to promote specific posts and reach more people.
Google also lets you optimize your blog content and earn slots in the search results. Meanwhile, you can run pay-per-click advertisements for specific keywords on Google as well.
Organic traffic is ideal because it’s free (other than whatever you spend to create the content itself).
Here are a few ways to increase blog traffic through effective keyword research.
To get your content in front of the right sets of eyes, you’ll want to research which keywords they type into Google (or other search engines like YouTube).
Once you have a list of keywords, you can structure your blog posts to include them. Keep in mind that your goal is to please readers – not search engines. A 100% optimized blog that isn’t well-researched or interesting won’t earn rankings or traffic.
Did you know that each social media platform functions as its own mini search engine? In fact, YouTube is the second-largest search engine in the world!
You can optimize your content for each platform around certain keywords and increase blog traffic through the links you share.
Google appreciates fresh facts and new content. It’s important to run keyword research every so often and update your existing blogs – especially ones that already rank well.
You can use your keyword research to add new sections to your blogs or rework the target keyword entirely.
Keyword research doesn’t have to be complicated.
First, you’ll want to get a list of seed keywords. These are the general keywords that relate to your brand and audience. If you run a company that sells running shoes, for example, your seed keywords might include:
You’ll use these general keywords to find longer and more detailed keyword ideas through your research.
Now that you have some relevant seed keywords, you’ll type one of them into the BuzzSumo search bar. Like so:
You can also run keyword research for entire domains. In this case, you might plug the Brooks Running URL into the search bar and check out their keyword rankings.
Once you have a list of related keywords from your seed keyword search in front of you, you can look at the volume and trends. The volume tells you how many people search for the keyword each month.
Meanwhile, the little trend graph shows you how popular the keyword is over time. An upward trend shows that the keyword’s volume is steadily increasing and a solid opportunity to increase blog traffic!
It’s much easier to filter and organize your keywords if you export them to an Excel sheet. Plus, you can also import the Excel sheet to other keyword or analytics tools for further research.
Remember to look for long-tail keywords. These keywords have three words or more and tell you much more about a searcher’s intentions than broad keywords.
BuzzSumo’s keyword research tool lets you dig deeper to uncover the content behind keywords. Clicking on the “Analysis” tab gives you a ton of ideas.
Click on “See all questions” for an all-encompassing look at discussions on forums like Reddit and Quora.
These tools are particularly useful for increasing blog traffic because they help you create high-quality content. After all, your goal is to create blog content that answers questions and adds value to the lives of your readers.
Now it’s time to check out the content tab. Click on “More content ideas” from the keyword analysis screen. Here you’ll see all the top-shared pieces across the web for the seed keyword.
It’s smart to read these before writing your blog so you can stand out and add nuance. You might even want to include some of the top-performing pieces as links throughout your content for SEO purposes.
Pay special attention to the evergreen score on the right. That tells you how timeless the topic is in regard to long-term engagement.
Type your search term into Google and scroll to the bottom of the page. When you search “running shoes,” Google will give you a list of related searches:
You could also look at Google’s “People also ask” section for content inspiration.
Based on all the research, a blog about the best running shoes for men in 2020 looks like the best choice.
Go back to the BuzzSumo keyword research tool, plug in another seed keyword, and see where your research takes you!
BuzzSumo offers all the tools you need to increase blog traffic. The keyword research and content analysis tools help you figure out what people are searching and sharing in just a few clicks!
Take BuzzSumo’s new keyword research tool for a spin – no credit card required.
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