Find out what 400,000 articles taught us about content engagement
To paraphrase Guy Kawasaki there are two types of website managers: those that want more backlinks and those that are liars.
Backlinks matter, a lot, but gaining backlinks is difficult. A good backlink requires someone to write a relevant article mentioning you and to link to your site. This is far harder than getting someone to share your content.
The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.
We have to thank Syed Balkhi of WP Beginner for this simple but powerful insight on how he used BuzzSumo to gain over 100 new organic backlinks each month. We tried it and gained over 200 new organic backlinks in the first month. We liked it so much we have built a new feature so you can quickly apply his technique and start gaining more backlinks today.
To identify all the articles that mention you but don’t link to you, simply set up a brand alert in BuzzSumo. If you don’t use BuzzSumo, sign up for the free 7 day trial, no card or commitment required.
Go to the Monitoring tab and set up an alert for all mentions of your brand. Each day we will identify for you all new mentions of your brand and highlight those that have no link as you can see below.
Syed found that lots of people were mentioning his brand in articles but not linking to him. Syed simply mailed the authors of the posts thanking them for the mention and asking if they wouldn’t mind linking to his site. In Syed’s experience most authors replied positively, after all the article and mention was their initiative not something he sought. Syed gained over 100 organic backlinks in the first month.
Based on Syed’s experience we checked the number of mentions we received each month and the number of links. We found we could receive up to 500 mentions a month that did not link to us. We therefore followed Syed’s approach and mailed the authors of articles that didn’t link to us. Our approach was to thank them very much for mentioning us, offer any help or advice about our product and ask if they wouldn’t mind linking to us, as this would also make it easier for their readers. In just one month we gained over 200 organic backlinks. It is simply a great way of gaining easy backlinks.
The size of your opportunity to gain new backlinks using this approach will depend on the number of times people mention you but don’t link to you.
To find out you can simply set up an alert in BuzzSumo. If you don’t use BuzzSumo, sign up for the free 7 day trial, no card or commitment required. Go to the Monitoring tab and set up an alert for all mentions of your brand.
Each day we will identify for you all new mentions of your brand and those that have no link. After a few weeks you will quickly see the size of the opportunity to gain additional organic backlinks.
What are you waiting for? Do you really not want any more backlinks?
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