and the persona you are selling to. deeply understand your users habits, and wants. investors love founders who are customer obsessed., but you need to have them all thought out and have the ability to talk about your numbers or predictions for your future numbers. know and express your desired deal terms — remember the person setting the terms initial numbers controls the anchoring of that conversation. know your competition, know your users, needs, pains, your potential partners/channels, ai, ai influencers, artificial intelligence, bots, community, devrel, interesting people, know your numbers and business — i have written before about the numbers investors care about. you do not need to have them all figured out, people ive faved, people ive liked, rise of the developer, social, startup, tech