beer, craft beer, entertainment, indiana, indianapolis, indy, journalists, media, music, news, sstsn:life, tag:central region, tag:children's interests, tag:children's literature, tag:christmas, tag:east region, tag:elf on the shelf (book), tag:holidays & seasonal events, tag:modular story, tag:myth & folklore, tag:network trending, tag:overall positive, tag:santa claus, tag:to the point, tag:walmart, tag:west region, type:story