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Media Database A adweek.com Robert Klara

Robert Klara
uppereastrob

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Senior editor for Adweek, author, speaker, and historian. Disposable income goes to shoes and bow ties. All opinions herein are my own.

Publications:
Topics
advertising, agencies, brand marketing, branding, brands, cpg news, creative advertising, creativity, creativity x culture, exclusive, food industry news, general, leadership & talent, legacy brands, marketing, media, premium, social media, sports, sports marketing news, super bowl commercials, world cup, research, artificial intelligence
Recent articles
Pasta Powerhouse Barilla Helps Itself to Posh Mac and Cheese Upstart Goodles
Sep 04, 2026
adweek.com
Ryan Wilson On Why Many Brands Still Don't Know How to Appeal to Black Consumers
Aug 27, 2026
adweek.com
Wendy’s New Marketing Chief Tariq Hassan Has 3 Big Problems to Solve
Aug 25, 2026
adweek.com
Tariq Hassan Lands at Wendy's to Recapture Its Quality Message
Aug 24, 2026
adweek.com
Data Giant SAS's Deal With Liverpool FC Signals a Broader B2B Shift
Aug 19, 2026
adweek.com
It's Probably Too Late for Neutrogena to Save Itself from the Hayden Panettiere Uproar
Aug 18, 2026
adweek.com
Samsonite's $178.5M Béis Buy Is All About Winning Over Gen Z Women
Aug 13, 2026
adweek.com
Before Betting on a New Flavor, Oreo Is Letting Consumers Choose
Aug 13, 2026
adweek.com
Mummy Pig Returns to Kylie Kelce's Podcast as Hasbro Aims For Millennial Moms
Aug 11, 2026
adweek.com
Marketers Are Being Pushed to Use AI, But Not Taught How
Aug 11, 2026
adweek.com

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