Why do you use BuzzSumo?Content marketing drives most of the work we do for our clients, so researching online audiences and content trends is an integral part of our planning process. It allows us to make sure our content AND marketing is effective by tailoring a strategy that has the best possible chance of generating shares and links in the right places. It’s the way we ensure our content cuts through the noise and gets noticed by the right people online. BuzzSumo is a hugely powerful tool in our set, as it allows us to quickly identify the types of topics, formats and styles of content that are being most popularly shared by the target audience around any given theme or keyword. Using BuzzSumo to analyse where content is being shared most frequently also allows us hone our channel strategy so that we are not wasting time producing content to suit Facebook, if we are actually going to get more traction on Twitter, for example.We also use it to analyse competitor activity and identify any potential approaches that are working particularly well for them (or gaps that we can fill).
Why would you advise other organisations to use BuzzSumo?
We would highly recommend any organisation that manages their own online marketing to seriously consider a subscription to BuzzSumo. Content marketing should now be an integral part of your digital marketing strategy if you are looking to reach the right people, in the right places without spending huge amounts of money on advertising.
Especially for businesses who are low on resource, BuzzSumo is a powerful, time-saving tool that will help you quickly define where you should be active online and how you can most effectively engage with your target audience (who, remember, are not just your customers but also those who will share your content).