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TechTarget

TechTarget is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. We caught up with Senior Manager, Social Media & Online Community, Ben Rubenstein for a chat about how they use BuzzSumo.

Ben Rubenstein

TechTarget

Why do you use BuzzSumo?

We use BuzzSumo to find influencers in the topics we cover to aid in our social promotion strategies, to understand what content of ours is performing well on social channels and/or being linked to, and to plan new content based on what’s resonating across social media.

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