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Content Marketing

Published August 6th 2019

Why High Quality Content Improves SEO Rankings: 4 Examples


Of all the goals you have for your content, the most

important is engagement.



Sure, traffic is great, but if your content doesn’t engage

that traffic, you won’t see the results you were after.



While many options exist, interactive content is designed

with the sole purpose of grabbing your visitors’ attention and keeping it until

they are satisfied. Fortunately, with the help of an interactive content

marketing platform, it’s never been easier to produce this kind of valuable

content.



4 Examples Interactive Content Marketing Platform



Furthermore, there are only four main types

of interactive content you need to consider for your website. Better still,

with the right interactive content marketing platform, just about anyone can

create an engaging example quickly and, often times, for free.



1. Quizzes



Maybe the most popular form of interactive content is the basic

quiz. They’re simple to create and take.



Yet, quizzes can produce absolutely incredible results.



For example, look at the kind of engagement Women.com enjoys by regularly publishing quizzes:




In fact, Women.com owns well over half the engagement for quizzes, dominating even Buzzfeed, which is probably better known for this kind of interactive content:




Their quizzes aren’t overly complicated, either. Check out

their most successful one, “Quiz:

Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?



SurveyMonkey

is an extremely popular interactive content marketing platform and is also

completely free to use. Otherwise, Quiz

Maker offers three different options.



2. Calculator and Tools



Online calculators do more than just help readers add and

subtract. They help readers by making convoluted calculations much

easier. For example, if you wanted to know what the “Tax Cuts and Jobs Act of

2017” would mean for you, the

NY Times’ tax calculator requires you to only answer four questions.



Another extremely popular tool is a mortgage

calculator. Just about every major mortgage originator and real-estate advice

site offers one. That’s because those in the market for a new home absolutely

need this information, but would rather not conduct complex calculations in

order to receive it (or find out for the first time when they’re in a lender’s

office).



Take a look at this mortgage

calculator from NerdWallet for an excellent example of how you can use an

interactive content marketing platform to create a winning webpage that will

bring you traffic for years to come.



If you’re looking for a free interactive

content marketing platform to build your site a calculator, try uCalc or Calculoid.

For those who may need more from their calculators, ContentTools is an excellent

choice.



3. Interactive Visuals



Interactive visuals make it easier for people to understand

complicated concepts by illustrating them with visuals. As opposed to an

infographic, though, these visuals allow the viewer to adjust the input for

specific outcomes.



One really fun example that showed up in recent years was “Winds and Words”:



“Using data collected

from script dialogue and other sources, this experiment analyzes and visualizes

characters’ words and interactions from the first six seasons of HBO’s Game of

Thrones.”



If you watched the show, you know how daunting it could be

at times to remember the dozens of characters’ interactions with one another,

year-after-year. The fun tool shows users whom every character spoke to – and

how often – broken down by season.



This type of marketing asset is possible with an interactive

content marketing platform like R Shiny.

It’s too involved for any sort of free software, but the results are clearly

worth it.



4. Timelines, Sliders, and More



Finally, another fantastic way to use an interactive content

marketing platform is to create a timeline or slider that shows the progression

of a product, service, or event.



For example, check out this cool timeline that documents the

evolution of the iPhone. With just one click-at-a-time, you can watch as

the model in front of you changes. That’s a lot more interesting than simply

seeing them all laid out in one static visual because it gives you a much

better sense of how the device’s dimensions changed over time.



Another interesting example shows how

diversity in tech grew between 2014 and 2017. Once again, a simple

side-by-side comparison of each year would have sufficed, but it’s far more

engaging when you can look at each metric and see exactly how it changed with

just a simple click.



If your site needs a timeline, Preceden offers a free trial, yet it’s

trusted by brands like Netflix and Slack. Otherwise, R Shiny is also great for

this kind of content.



The Most Important Rule When Creating Interactive Content



Now that you understand what interactive content is and what

your four main options are, the next step is deciding which would make the most

sense for your business.



As you research the different types of interactive content

that is successful in your market, you’ll see that even in a single category –

say quizzes – there’s no limit to what you can do. In terms of the questions

you ask, the interface of the quiz, how results are provided, etc., the sky’s

the limit.



However, remember this quote from the founder of “Convince

and Convert,” Jay Baer, about

content creation: “One of the best

ways to succeed with modern marketing is not to try to be amazing, but just be

useful.”



Bells and whistles are great, but if your interactive

content doesn’t actually provide the answers your market wants, don’t expect it

to attract much attention for very long.



Keep in mind, too, that those answers don’t necessarily have

to be life-changing. Finding out how much of a mortgage you can afford is

great, but clearly, many of Women.com’s readers were interested in discovering

if they could name “All

15 of These 80s Hits by One Line.”



Different markets. Different interactive content.



It’s Never Been Easier to Create Interactive Content



Depending on the kind you want to create, an interactive

content marketing platform could produce your next post by the end-of-the-day and

for absolutely free.



Nonetheless, remember that you need to take your time. Start with

research using BuzzSumo to make sure you understand what your market will go

crazy for. To make things even easier, we’d be happy to offer you a free 30-day trial.

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