How Successful Businesses such as HubSpot are using YouTube
By Steve RaysonApr 28
Published February 24th 2020
Marketing is half art, half science so it’s difficult to sort the good advice from the bad without having to experience the pain of trial and error yourself.
Although we can learn to fit a whole kitchen, or rewire a light, or refresh our algebra by watching uploads on the video networking site, it’s harder to pick up ambiguous subjects like marketing.
Today we’re using BuzzSumo’s YouTube Influencer tool to investigate the very best YouTube marketers of the last year so you can learn from the best!
It’s hardly surprising that this marketing mogul clocked up 547K subscribers, considering he’s a New York Times best selling author, the WSJ named him a top influencer on the web, Forbes named him in a top 10 marketers, and Entrepreneur Magazine said he created one of the 100 most brilliant companies.
If that’s not enough, he was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
The hustle – and passion – with Patel is real. Which is probably why 547K people subscribe to his channel and an impressive 22.1M people have viewed his uploaded videos.
He does this with an intense publication rate, which keeps his audience coming back for more and sharing with their friends. He also keeps to a short and sweet runtime so you can get your knowledge fast.
Including a cameo is one of our hot tips for creating binge worthy videos, and Duo, Benji Travis and Sean Cannell have fully embraced this approach for their channel, Video Influencers. They interview top YouTubers, video creators and business owners, and they’re smashing it with their video and social business, so you can hear directly from the best YouTubers out there.
The duo’s intensely upbeat channel has 566K subscribers, with 25.8M of their video content.
A great example of focusing on a niche and really delivering valuable content for your audience, Owen Video is a fast growing channel providing actionable advice for marketers exploring video as a marketing medium.
A modest 55k subscribers hasn’t stopped him raking in millions of views on his videos and is certainly an engaging channel to subscribe to as video becomes more and more important in your marketing stack.
Sean Cannell helps people get the most out of their video marketing game on social, creates camera tutorials, and reviews tech, on his channel. He’s racked up 1M subs in the process.
People love his upbeat attitude – a common comment on his videos – and his search engine optimization is on point, so it’s not surprising his videos have been viewed 65.3M times.
Derral Eves, a YouTube and video marketing consultant experienced in social media, mobile, and video marketing, has a solid sub count of 580K.
But Eves proves being an influencer isn’t just about having the most subs, it’s about also having quality content that people want to share, with his videos totaling 54.6M views.
Another part of being an ace influencer is down to marketing strategy, which Eves has nailed. By knowing which days work for him he gets his videos the best engagement he can, with 42.7K of his views this year on Sundays alone.
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