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Gini Dietrich

Founder & Author Spin Sucks

Gini Dietrich is the CEO of Arment Dietrich, founder and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model™ and has crafted a certification for it in partnership with Syracuse University. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

Articles by Gini Dietrich