In the social, mobile age, content consumption has evolved into something altogether new. Today’s audience members are constantly multitasking, constantly sorting the relevant signals from the noise, constantly scrolling through their social feeds to see what pops out as attention-worthy.
With the death of the homepage and the rise of detachable content, instead of professional tastemakers deciding what to push our way, we’re turning to algorithmic curation and our trusted tribes and influential peers. For publishers and brands seeking to nurture emotional connections with growing audiences, this evolving climate calls for entirely new tactics.…