Listen carefully: now’s the time to add audio content to your content marketing strategy. If you want to keep your audience engaged, you need to think about their ears as well as their eyes.
According to Edison Research, podcasts are becoming increasingly popular. The ‘share of ear’ on mobile devices is almost tied between traditional radio and podcasts.
Even though we are not yet ready to let go of the text-based article, there is a noticeable online trend toward an equitable balance between written words and audio content.
Why choose audio content for your content marketing strategy?
There are many reasons for a marketer to choose to create audio content.
Firstly, the traditional visual and text-based genres aren’t enough to drive engagement in 2018. To succeed in a saturated content landscape, where overall shares have fallen by 50 percent, marketers need to think outside the text box to …