Do you know which topic is the most discussed about your brand or your industry?

Maybe you have a general idea about what they are talking about. But I bet that you want to know more specifically what people talk about.

Because there are questions that you can answer and you can give the solution for a certain problem. But we, marketers, have a common problem: we talk too much instead of listening more.

And how do we know what people are talking about our brand if we don’t take the time to listen to them?

The industry says that social media’s purpose is not only to promote your brand but also to listen what people are talking about you, your industry and even your competitors.

Knowing exactly what are the most used questions can help you with your content marketing strategy. And the best pieces of content created …