Listen carefully: now’s the time to add audio content to your content marketing strategy.  If you want to keep your audience engaged, you need to think about their ears as well as their eyes.

According to Edison Research, podcasts are becoming increasingly popular. The ‘share of ear’ on mobile devices is almost tied between traditional radio and podcasts.

Even though we are not yet ready to let go of the text-based article, there is a noticeable online trend toward an equitable balance between written words and audio content.

Why choose audio content for your content marketing strategy?

There are many reasons for a marketer to choose to create audio content.

Firstly, the traditional visual and text-based genres aren’t enough to drive engagement in 2018. To succeed in a saturated content landscape, where overall shares have fallen by 50 percent, marketers need to think outside the text box to

Nothing is more important in marketing than content. Content is everything, whether you are providing it via your website, email marketing or on your advertising banners.

Everything you deliver to your audience in the form of written and visual content helps you keep them interested and engaged with your brand. It also helps you attract more customers, expand your audience and ultimately, grow your business.

But, when it comes to content, it’s not enough to publish and and wait for your clients to come to your site.

Sometimes you will also need to consider the possibility of amplifying your content through advertising.

This article will highlight the importance of content marketing and pinpoint some of the best advertising networks. 

The importance of content marketing

Content marketing covers a broad spectrum of strategies and data. Ultimately, its main focus is to create and distribute valuable information to the audience.

According to

Do you know which topic is the most discussed about your brand or your industry?

Maybe you have a general idea about what they are talking about. But I bet that you want to know more specifically what people talk about.

Because there are questions that you can answer and you can give the solution for a certain problem. But we, marketers, have a common problem: we talk too much instead of listening more.

And how do we know what people are talking about our brand if we don’t take the time to listen to them?

The industry says that social media’s purpose is not only to promote your brand but also to listen what people are talking about you, your industry and even your competitors.

Knowing exactly what are the most used questions can help you with your content marketing strategy. And the best pieces of content created …