Author Archives: Eric deLima Rubb

How to Get More Facebook Engagement with One Task a Day

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No matter what industry your company is in, your market is most likely on Facebook. They’re most likely on it a lot, too.

So, if you’re not currently leveraging the world’s largest social media platform for all it’s worth, there’s probably a pretty good reason for that.

If you’re like most people, it’s simple: There’s just not enough time in the day.

4 Daily Tasks That Will Dramatically Increase Your Company’s Facebook Engagement

Facebook has become such an important platform for marketing that many people’s full-time job title is “Facebook Marketer.”

It’s for good reason, too.

As Social Media Examiner’s Lisa D. Jenkins describes it, “Never before have businesses been able to reach their customer base so easily, and on so intimate a level.”

Nonetheless, most of us don’t have that kind of time on our hands. We’re already juggling multiple priorities, which makes it easy for something like …

How to Create a Successful Content Marketing Funnel

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A successful content marketing funnel moves people from awareness of your product to satisfied customer of your business. It’s a multi-stage process.

On average, a person consumes 11.4 pieces of content before making a purchase decision, according to Forrester. Some of that content is likely a direct answer to the question, “Should I buy X or Y?”

But think about your own purchasing behavior. Did you start by comparing the prices of two or more existing options? It’s fair to assume that many buyers (you and I included) start the process long before we get to that final choice – we search, we talk to friends and colleagues, we read reviews and a blog post or two (or three or 10).

Marketers know this. According to a 2018 study by HubSpot, 61% of marketers stress that generating more traffic and leads is their top priority. 

But …