What BuzzSumo can do for you

Media Database with social reaction data

From ideas to coverage

  • Find and connect with 700K journalists
  • Pitch only active journalists, with 330K monthly profile updates
  • Spot high-impact journalists with social engagement data
  • Get 2x more niche topic results than any other database
  • Write relevant pitches, faster with our AI pitching tool 
  • Discover, pitch, outreach, and report all in one place

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Founder & CEO, SparkToro Rand Fishkin
“I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience.”
Portrait photo of David White, a white man, smiling and looking down, away from the camera.
Founder, Connective3 David White
“Whatever technology you have fuelling the engine of BuzzSumo seems to be better than most others. It can pick up new links a lot quicker than other link index tools or manual searches. For us, that’s absolutely crucial.”

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Portrait photo of Kostas Petrou, smiling towards the camera with a turquoise background behind him.
Co-Founder, Story & Search Kostas Petrou
“I fell in love with BuzzSumo. It was the missing link I’d been looking for. I use it religiously, every single day. The result we’re aiming for is top tier press coverage – not just UK, but global coverage – across some of the largest publications in the world, and BuzzSumo is absolutely pivotal to us achieving that. Without BuzzSumo, we would struggle.”

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Portrait photo of Erika Heald, a white woman, smiling towards the camera.
Content Marketing Consultant, Erika Heald Marketing Erika Heald
“What I love is that I’m able to use data, thanks to BuzzSumo, to help people gain a lot better understanding of who their audience is, and where they’re actually engaging with content.”

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Can you put a price on quality data? knowing first? efficiency? originality? brilliance? creativity?

The answer is: Yes. And with BuzzSumo it’s a steal! We’ve got payment options for all budgets, and a 20% cost saving on annual plans.

Content Creation

For marketers and marketing agencies wanting to take their content to the next level.

$199 /mo

Billed yearly, save $478/yr

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Content Creation includes…

PR & Comms

For agencies needing to monitor coverage, research and outreach to journalists, and track trends.

$299 /mo

Billed yearly, save $718/yr

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Everything in Content Creation, plus…


No-holds-barred access. Everything household-name brands and agencies need.

$999 /mo

Annual billing only

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Everything in Suite, plus…

Why users love BuzzSumo

We’re too modest to brag . . . So we’ll let our customers do it for us.

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No credit card. No commitment. Just a LOT of inspiration.