What content is engaging people in your industry right now? Trending stories reveal what matters to your audience. Trending content is content that drives engagement, passion, shares and comments. When content trends and stories break, you need to be part of the conversation and share your own passion and insights as early as possible. Last to the trending party? You may as well not show up.…


The latest book from Mark Schaefer is a must read for content marketers. The Content Code: Six essential strategies to ignite your content, your marketing, and your business is based on a wealth of research and data. Mark gets under the skin of why some content ignites and is shared widely, whilst other content languishes and remains unloved. He also provides practical advice on how to develop a content strategy and ensure your content is shareable.…


Images are an integral part of content marketing, they are required not just for blog posts, slides or infographics but for posts to social media itself. One of the challenges for content marketers is producing professional images quickly and efficiently.  Your new best friend is Canva, an image tool designed for content marketers.…


How would you like to become a social media marketing superhero? You get to save the world from ineffective social media marketing. And wear interesting clothes.

We were delighted to join HubSpot, Link Humans and Brandwatch in creating a free ebook that will help you to:

  • Research and ensure your content will be successful
  • Find the right content topics and formats to share
  • Produce quality content at speed
  • Create interesting and eye-catching assets to use on social media during a campaign
  • Stretch the reach of your posts beyond the realm of imagination
  • Make a campaign entertaining and engaging for your audience
  • Hijack and outperform what your competitors are doing
  • Build an influencer network to get others sharing your content
  • Measure the success of your campaign by tracking the right metrics 

So grab your cape and get the book now!




how to create an awesome slideshare
SlideShare has been called the quiet giant of content marketing because it has so much potential yet not many companies take advantage of its 130 million monthly page views.

I wanted to know how to use this quiet giant to move mountains. So I analyzed the top 30 most popular SlideShares from this past year. I found 30 popular SlideShares based off a combination of looking for the top shared SlideShares on Buzzsumo along with the most popular tab on SlideShare.…

Here at BuzzSumo, we’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar.

In fact, the conversion rate of webinar attendees to paid customer is a robust 20%.

Even though our product is easy to use, some people just don’t discover all our features (like our Content Alerts) until they attended a webinar. And even when they did use all of the features, our webinar taught them unique use cases they never thought of.

Since webinars are so crucial to converting users, we decided to ask some successful brands like Buffer, Hubspot, and Hootsuite for their secrets to creating compelling webinars. Here are 15 lessons from the best at what they do: