If you’ll list the 3 things every content marketer struggles with, the top 3 would probably be:

  1. Time
  2. Getting new ideas for content
  3. Promoting their content.

While adding more hours to the day is still beyond human reach, methods for getting new content ideas is something that is totally doable.

The content marketer’s real challenge in creating content is the combination of large quantities of content in a short period of time and keeping it relevant to the target audience and engaging.

So how do you come up with tons of content ideas that will be read and shared by thousands of users every time? You use data.

3 Ways top marketers create engaging content every time

The secret behind creating engaging content is being able to create content that will answer a need your target audience has. To answer a question they have or helping out with a challenge …

Thursday was the first game of the 2014 World Cup, which Brazil won with a controversial penalty decision. I decided to take a look at the most shared content on the first day of the tournament. The results highlight the very clear differences in the way social networks are used and the type of content that is shared.…

I had a shock this week when testing the new content analysis reports for BuzzSumo. The reports appeared to show that content on the Social Media Examiner site was shared substantially more than content from similar sites. The variation was so great I had to go back and check the data. After much checking there could no doubt, Social Media Examiner’s content consistently and significantly outperforms content from similar sites. This article explores what I found and what we can learn about content marketing from Social Media Examiner.…

Did you know the #1 article on the New York Times for 2013 was not an article at all….but a quiz? What is even more remarkable is that this quiz launched on December 21st. In just 11 days, it got more traffic than any other article launched the entire year. That’s just bonkers.

We’re just getting started. How about this – did you know that 8 out of the 10 most shared articles in the last 8 months are actually quizzes? We’ve already mentioned one of them above. The others were scattered across sites like BuzzFeed and Zimbio. This “What state do you actually belong in?” quiz tops the list and is still humming along averaging somewhere between 20-50x social lift.

What’s going on here? Why are quizzes so popular? What is it about these quizzes that makes them so sharable? More importantly, can anyone get in on this action …

Last week I got in touch with Rand Fishkin, founder of Moz.com after he very kindly tweeted about BuzzSumo:

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We love it when anyone tweets about BuzzSumo. But to have Rand say he was envious Moz hadn’t built it, a company we hugely respect and admire, was great.

What’s even more amazing is that Rand was more than willing to take some time out of his day to answer a few questions on BuzzSumo, content marketing and business. Enjoy!…

Content marketing is a popular topic, to put it mildly… In the last 6 months there were over 4.4m social shares that linked to over 17,500 articles about content marketing. That is an average of 250 shares per post. Here we take a look behind the headline figures to see what lessons we can learn.…