To improve search rankings for content “it is no longer good enough to concentrate on the number of links or keywords” says the latest SearchMetrics Report, Ranking Factors Study 2014. The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but “the absolute primary focus for content … is quality.”…

Content marketers have limited time and resources, to be effective they have to focus on the content that works. The content that engages, that resonates and that leads to conversions. It is no longer good enough to focus your strategy on what you ‘think’ works or even what the highest paid person in the organisation (HiPPO) thinks. It about what the data tells you and the hard evidence about what works. We take a look at how data driven decisions improve performance and six ways content intelligence can be applied to improve your content marketing. …

I don’t know about you, but I love infographics. I’m not talking about hastily put together images with some random stats to ride the infographic craze. I mean infographics that are heavy on the info, with some real meat to them.

Recently, I’ve been trawling the interwebs for additional information on content marketing. Here’s what I found.…

If you’ll list the 3 things every content marketer struggles with, the top 3 would probably be:

  1. Time
  2. Getting new ideas for content
  3. Promoting their content.

While adding more hours to the day is still beyond human reach, methods for getting new content ideas is something that is totally doable.

The content marketer’s real challenge in creating content is the combination of large quantities of content in a short period of time and keeping it relevant to the target audience and engaging.

So how do you come up with tons of content ideas that will be read and shared by thousands of users every time? You use data.…

Thursday was the first game of the 2014 World Cup, which Brazil won with a controversial penalty decision. I decided to take a look at the most shared content on the first day of the tournament. The results highlight the very clear differences in the way social networks are used and the type of content that is shared.…