You know the old joke. 50% of your advertising is working. If only you knew which 50%. Content marketing has the same challenge – plus one more – what does ‘working’ really mean for content marketing? Curata recently interviewed 24 experts for their advice on the best content marketing metrics. We reviewed their top tips and drew upon our own experience to come up with our own top tips on how you can assess your content marketing performance and relevant metrics to monitor.…

TRAFFIC AND LEADS MICROCONTENT

 

There are two significant problems that crop up often in content marketing. The first is that you may not have enough time, budget or even personnel to create the fabled ‘high-quality’ content. The second is that you may find a hard time getting your audience to actually pay attention or consume your content.

The latter problem is because people have an extremely short attention span these days. In fact, according to a study from the University of Hamburg and the University of Hannover, more than fifty percent of internet users stay on a webpage for less than 10 seconds.…

Using the Re

Have you ever created a piece of content that did nothing for your site. No inbound links, no bump in conversions, and just a handful of shares (which were the ones you bought on Fiverr).

Want to know why your content isn’t making the splash it should?

You’re going through the content creation process the wrong way.…

influencer relationships header
 
When is the best time to build a relationship with an influencer? Before you need it.

Think about it. If you were at Starbucks without a credit or debit card (and don’t have their app) and were a few quarters short paying for your coffee, who do you think would be more likely to help you out: the stranger in front of you in line, or the close friend waiting for you at the corner table?

People are always more willing to do something for someone they know and like. That’s true at Starbucks, and it’s also true in public relations and marketing. Regardless of an email’s contents, it won’t feel like a pitch if it’s from a friend (and if it’s pitched well).

That’s why I like to start building relationships with people before I need them for anything. For months, and sometimes longer, I’m talking to …

To improve search rankings for content “it is no longer good enough to concentrate on the number of links or keywords” says the latest SearchMetrics Report, Ranking Factors Study 2014. The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but “the absolute primary focus for content … is quality.”…

Content marketers have limited time and resources, to be effective they have to focus on the content that works. The content that engages, that resonates and that leads to conversions. It is no longer good enough to focus your strategy on what you ‘think’ works or even what the highest paid person in the organisation (HiPPO) thinks. It about what the data tells you and the hard evidence about what works. We take a look at how data driven decisions improve performance and six ways content intelligence can be applied to improve your content marketing. …

I don’t know about you, but I love infographics. I’m not talking about hastily put together images with some random stats to ride the infographic craze. I mean infographics that are heavy on the info, with some real meat to them.

Recently, I’ve been trawling the interwebs for additional information on content marketing. Here’s what I found.…