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When is the best time to build a relationship with an influencer? Before you need it.

Think about it. If you were at Starbucks without a credit or debit card (and don’t have their app) and were a few quarters short paying for your coffee, who do you think would be more likely to help you out: the stranger in front of you in line, or the close friend waiting for you at the corner table?

People are always more willing to do something for someone they know and like. That’s true at Starbucks, and it’s also true in public relations and marketing. Regardless of an email’s contents, it won’t feel like a pitch if it’s from a friend (and if it’s pitched well).

That’s why I like to start building relationships with people before I need them for anything. For months, and sometimes longer, I’m talking to …

To improve search rankings for content “it is no longer good enough to concentrate on the number of links or keywords” says the latest SearchMetrics Report, Ranking Factors Study 2014. The study concludes that high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but “the absolute primary focus for content … is quality.”…

Content marketers have limited time and resources, to be effective they have to focus on the content that works. The content that engages, that resonates and that leads to conversions. It is no longer good enough to focus your strategy on what you ‘think’ works or even what the highest paid person in the organisation (HiPPO) thinks. It about what the data tells you and the hard evidence about what works. We take a look at how data driven decisions improve performance and six ways content intelligence can be applied to improve your content marketing. …

I don’t know about you, but I love infographics. I’m not talking about hastily put together images with some random stats to ride the infographic craze. I mean infographics that are heavy on the info, with some real meat to them.

Recently, I’ve been trawling the interwebs for additional information on content marketing. Here’s what I found.…

If you’ll list the 3 things every content marketer struggles with, the top 3 would probably be:

  1. Time
  2. Getting new ideas for content
  3. Promoting their content.

While adding more hours to the day is still beyond human reach, methods for getting new content ideas is something that is totally doable.

The content marketer’s real challenge in creating content is the combination of large quantities of content in a short period of time and keeping it relevant to the target audience and engaging.

So how do you come up with tons of content ideas that will be read and shared by thousands of users every time? You use data.…