Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze. Buried in this social data are insights that can help you improve your marketing and give you the competitive edge. …

Here’s the final part of our four part series on choosing the best social network to target! If you’ve not already had a chance to check out the previous posts, here they are:

This week the focus is on Google+, perhaps a slightly controversial network. It’s been described as a ghost town, yet thought to benefit SEO and even been likened to The Matrix! But whatever your views, it seems that the network is important to Google and here to stay. So here’s what these experts have to say on when it’s suitable, common mistakes, great examples and top tips on targeting content. 

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Tomorrow’s launch day. You’re a startup founder, and have invested weeks crafting the perfect pitch to send to 100 journalists. You’ve spent hours thinking of the perfect subject line, and story angle. You’ve even injected some human emotion into it.

You hit send, go to bed, and wake up waiting to see everyone talking about you on Techcrunch. But it’s already 10 AM and nobody has responded to your email. You wait another hour.. then another day… then weeks. And then you face reality: nobody really cared about what you had to say.

The brutal truth is that most journalists receive 100′s of pitches everyday. If your pitch isn’t 100% perfect, it will be ignored. So what are some tips to ensure your pitch will be read? I interviewed a few journalists from major publications like Techcrunch, Mashable, NY Times, Fast Company, and TheNextWeb and asked them what pitches they …

The amount of content and information published today is overwhelming. It is simply not possible to read everything that is published. We need filters and one way of filtering content is to view how often it is shared or recommended by other people. Identifying the most shared content in a particular topic area effectively acts like a crowd based filtering system where you trust people to share good content.…

In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love? You can use Google, and browse your RSS feeds, but there’s got to be an easier, faster way, right? We asked 20 experts in the social media marketing space to share their favorite sources to curate content. Here’s what they had to say: …

This is part three of our four part series; Which Social Network Should I Target? You can find the previous two parts here for Twitter and Facebook

The focus today is on Linkedin. Launched in 2003, the professional network now has 277 million users worldwide. We’ve asked several industry experts for their advice on when the network is suitable, top tips for targeting content to Linkedin and on common mistakes they see. This should help you decide if Linkedin is the best network to focus your efforts on.

Effective content marketing starts with a content strategy. The content strategy is the stage where you research and plan before taking action to develop your content. It is where you address the big questions such as why and who. To develop an effective content strategy you need insights and to develop insights you require data. Actually to quote Joe Pulizzi of the Content Marketing Institute you need data, data and more data.…

There has been much debate about the length of content and what performs well in terms of SEO, engagement and social sharing. Readers want short, snappy content, ideally under 140 characters or at most a list, right? Well, actually, wrong. The evidence of 7 recent studies is that long form content is alive, thriving and driving high levels of content performance.…

This is the second instalment of our four part series; Which Social Network Should I Target? If you missed part one, be sure to check it out here - Which Social Network Should I Target? Pt 1 – Twitter.

Today we’re looking at Facebook, the largest network of all. And with reports that the number of Facebook users could soon exceed the population of China, it looks set to stay that way. Is it the best channel for your business though? Here’s what these expert marketers have to say on when targeting Facebook might be a good idea.

When it comes to social media, less is often more. Spread your efforts too thinly across the ever growing list of networks and you’ll struggle to excel anywhere. So how do you decide on the best network to target content to?

We’ve asked several experts for their opinions on when a network is suitable, common pitfalls, top tips and general advice on picking a network to focus on. We’ll look at the four major networks listed below, starting with Twitter:

Twitter is the ultimate online conversation. Fast paced and with ease of access to any user, it’s many marketers favourite platform. Will it work for your business though? Here’s the advice of several expert marketers to help you decide.…