Content creation can be a daunting and laborious task. And it’s not just the actual act of writing an article, or designing a slideshow. But also the planning, research, and collaboration. If you work in a large company, or agency, this challenge is amplified 10-fold.

So how do we keep our content creation organized, and remain productive (other than beer and coffee)? I decided to ask 18 content marketing experts to tell us their process, including the tools they use. Here’s how the experts streamline their content creation process:…

Content Marketing Effective for Freelancers

This may not sit well with you, but one time in a MarketingProfs article, I might have (accidentally) said that “back in the day, content marketing was simply called blogging.”

I said it as a way of voicing my concern that content marketing has been with us for years and that there’s basically nothing new about using it as a way to grow your brand online. Some people didn’t enjoy this point of view (judging by the comments).

However, even though I said what I said, the fact is that I still love content marketing. In this day and age, content marketing is simply the new black of online marketing. In other words, if you have a website and you want to promote it (and feel all hip about it), you need yourself some of them content marketing magic!…

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In October, SumoMe launched a free 30 day course to help anyone double their email list called Email1K. Each lesson comes from a marketing expert that used a different strategy to grow a large email list. And nearly every expert marketer suggested using BuzzSumo for different reasons.

While BuzzSumo may seem like just a useful search engine for content marketing, there are a number of ways to use it to build your email list. Here are 5 ways you can use BuzzSumo to grow your email list.…

 

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience.

But unless you’re a smooth, charismastic talker, or have many friends in the journalism industry, finding those influencers and convincing them isn’t easy at all.

I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Here is what they had to say:…

Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they plan to sell/market it. Likewise, seasoned content marketers shouldn’t build an epic piece of content unless they know how it will reach a wide audience.

I decided to ask 13 content marketing experts to share their strategies for promoting content. I also got them to reveal their biggest challenge with promoting content. Read on for their insightful responses.…

You know the old joke. 50% of your advertising is working. If only you knew which 50%. Content marketing has the same challenge – plus one more – what does ‘working’ really mean for content marketing? Curata recently interviewed 24 experts for their advice on the best content marketing metrics. We reviewed their top tips and drew upon our own experience to come up with our own top tips on how you can assess your content marketing performance and relevant metrics to monitor.…

TRAFFIC AND LEADS MICROCONTENT

 

There are two significant problems that crop up often in content marketing. The first is that you may not have enough time, budget or even personnel to create the fabled ‘high-quality’ content. The second is that you may find a hard time getting your audience to actually pay attention or consume your content.

The latter problem is because people have an extremely short attention span these days. In fact, according to a study from the University of Hamburg and the University of Hannover, more than fifty percent of internet users stay on a webpage for less than 10 seconds.…

Using the Re

Have you ever created a piece of content that did nothing for your site. No inbound links, no bump in conversions, and just a handful of shares (which were the ones you bought on Fiverr).

Want to know why your content isn’t making the splash it should?

You’re going through the content creation process the wrong way.…

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When is the best time to build a relationship with an influencer? Before you need it.

Think about it. If you were at Starbucks without a credit or debit card (and don’t have their app) and were a few quarters short paying for your coffee, who do you think would be more likely to help you out: the stranger in front of you in line, or the close friend waiting for you at the corner table?

People are always more willing to do something for someone they know and like. That’s true at Starbucks, and it’s also true in public relations and marketing. Regardless of an email’s contents, it won’t feel like a pitch if it’s from a friend (and if it’s pitched well).

That’s why I like to start building relationships with people before I need them for anything. For months, and sometimes longer, I’m talking to …